Direct Marketing | Print
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Direct Marketing | Print
Brewing Brand
WHEN GEVALIA KAFFE became more famous for its coffeemaker premium than for its gourmet coffee, the company knew it was time for a change.After percolating
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Direct Marketing | Print
Accelerated Growth: HOWARD KATZ, VICE PRESIDENT OF CIRCULATION
Sometimes you can judge a book by its cover, or at least its name. Take Boston-based Fast Company, for example: One can’t discuss the business magazine
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Direct Marketing | Print
Leather and Laces
A QUIRKY MAIL OFFER from software manufacturer Symix generated giggles, interest and more than six times the number of prequalified leads expected. The
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Direct Marketing | Print
DRTV-A Religious Experience?
THE MALIGNED CAN always use a positive spokesperson, and DRTV is no exception. Maybe the much-poked-at art form will find it this month in Eddie Murphy.The
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Direct Marketing | Print
An Embarrassment of Riches
CHECKS. CHECKS. CHECKS.I’m looking at $223,367 worth of checks sent to me over the past few weeks. The biggest one is for $80,000. The smallest (piker!)
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Direct Marketing | Print
Go North-With the USPS
THE U.S. POSTAL SERVICE has teamed with Canada Post Corp. to create a cross-border service for U.S. mailers.Canada Admail will guarantee delivery to urban
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Direct Marketing | Print
WATCH YOUR BACK-END AND QUALIFY LEADS
IGNITING SALES WITH DIRECT marketing strategies is more challenging than ever before. Survival means not just generating response, but building confidence
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Direct Marketing | Print
The USPS Delivers
CAN YOU TAKE IT?Direct mailers, already giddy from the timing and size of the rate hike, got another piece of good news from the U.S. Postal Service in
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Direct Marketing | Print
NEW LISTS
NETWORK WORLD FUSION This list identifies 65,000 networking IS professionals by e-mail address who gave permission to receive third-party e-mails. Network
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Direct Marketing | Print
Wall Street Weak
IN JULY, THOUGH I hardly belonged in their company, I found myself at a dinner with several investment analysts. All exuded what Mark Twain called “the