Direct Marketing | Print
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Direct Marketing | Print
Electronics Engineers
ELECTRONICS engineers who work in Boston or San Jose, CA receive the highest salaries for their category in the nation, according to a 1997 survey by
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Direct Marketing | Print
Leaders of the Pack
DIVERSE AS THEY ARE, our gang of 1998 Market Leaders all share one common trait: They’re ready for commitment. Virgin Atlantic is putting its own stamp
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Direct Marketing | Print
Partners in Name and Domain
PC FLOWERS & GIFTS INC., Stamford, CT, has developed a method of turning Web-based sources of leads into partners, using a business model that gives both
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Direct Marketing | Print
Read All About It
Business-to-Business Internet Marketing Barry Silverstein, president/founder of Lexington, MA agency Directech, has written “Business-to-Business Internet
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Direct Marketing | Print
CATCHING LEADS IN THE NET
Two years ago, publisher Ziff-Davis moved its successful Computer Shopper magazine into the next natural phase of its evolution-a Web site. No one has
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Direct Marketing | Print
California Toughens Spam Laws
TWO RECENT PIECES of legislation in California may crack down on unsolicited electronic mailings in that state.The first, AB 1676, has been signed into
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Direct Marketing | Print
GET BACK TO THE BASICS
“BE CAREFUL WHAT YOU wish for.” For business-to-business marketers, this old adage has never been more true.B-to-Bers have abundant sales and marketing
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Direct Marketing | Print
One Win, One Loss
REBOUNDING AFTER THE bittersweet launch and closing of a chocolate catalog, Miami-based Activa Marketing & Investment Group L.C. is readying a second
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Direct Marketing | Print
DEMOGRAPHICS
TAKE A LOOK around. No matter what mainstream fashion magazines say, every woman is not built like wafer-thin model Kate Moss.This fact isn’t lost on
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Direct Marketing | Print
Branding the Herd
DURING TWO OF my summer sojourns, I realized that many of our industry’s finest had done an exemplary job of branding, at least in our household.While