Direct Marketing | Print
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Direct Marketing | Print
Contact Strategy: Segmenting Your Targets
CONTACT STRATEGY DEALS with using data about customer purchases, promotion patterns, interests and preferences to not only profitably regulate the sequence
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Direct Marketing | Print
Designing Woman
FOR CLOSE TO 20 years, interior designer Lauri Ward has been providing high-rent decorating solutions at comparatively low-rent prices through her company
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Direct Marketing | Print
Moving OUT
COMPUTERS ARE no longer the off-putting beasts they once were, and so marketing them has gone mainstream. DMers find they can stray from high-technology
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Direct Marketing | Print
Sprint Calls on B-to-B Customers
SURE, A DIME a minute sounds good. But try two free CD-ROMs packed with 15 million prospecting names, free long distance calling on Fridays and a business
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Direct Marketing | Print
CATCHING LEADS IN THE NET
Two years ago, publisher Ziff-Davis moved its successful Computer Shopper magazine into the next natural phase of its evolution-a Web site. No one has
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Direct Marketing | Print
California Toughens Spam Laws
TWO RECENT PIECES of legislation in California may crack down on unsolicited electronic mailings in that state.The first, AB 1676, has been signed into
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Direct Marketing | Print
School Days: Reading, ‘Riting and Ride-Alongs
WHEN LITTLE LUDWIG was told his first-grade class was going to be part of a pilot program, he assumed he’d be landing 757s at O’Hare International Airport.
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Direct Marketing | Print
ALL TOGETHER NOW: JIM NOONAN, VICE PRESIDENT, COMMUNICATIONS
This summer’s blockbuster from Warner Bros. Studios and Warner Music Group didn’t feature any explosions or gunfire, but it did result in a lot of hits.Cross
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Direct Marketing | Print
Should I Stay or Should I Go Now?
IF THE FOLKS at Sheraton are trying to build a strong customer relationship with us, they’ve got a funny way of showing they care.Last summer, after attending