Direct Marketing | Print
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Direct Marketing | Print
World Wide Web of Legislation
THERE ARE MANY things DMers consider when setting up Web sites. Frames or no frames? Animation and sound or text-only? Get legal advice or go it solo?For
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Direct Marketing | Print
Look, Up in the Sky…
WANT A CAPTIVE audience? Try airline passengers, strapped into their seats at 32,000 feet.Reno, NV-based DelysAir, a manufacturer and distributor of gourmet
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Direct Marketing | Print
A THIRST FOR FRESH BLOOD
COPYWRITERS were never a dime a dozen. But it used to be that for every Bill Jayme who had retired, there was a Rosalie Sachs Levine in her prime, and
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Direct Marketing | Print
Give the USPS an Incentive to Succeed
THESE ARE CHANGING-and sometimes troubling-times. The grand scheme of postal things that we’ve come to know since the 1970 legislative reorganization
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Direct Marketing | Print
Sacre Bleu! French Lifestyle for the Brits
THE LAUNCH BY Paris-based Consodata of its lifestyle data and household marketing program into the U.K. looks set to shake up the already burgeoning British
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Direct Marketing | Print
NEW LISTS
Lobbyists in Washington, DC This file features the names of 16,904 representatives of major national associations, registered foreign agents, lawyers
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Direct Marketing | Print
New Investor Product Group Is High on DM
FINANCIAL COMMUNICATIONS CO., a newly formed group of financial magazines and services, is taking its first steps into DM.In September the firm established
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Direct Marketing | Print
Who’s Got the Rights? It Might Not Be You
JENNY WAS BUSY manipulating one of the latest photos her agency had purchased from a photographer. Working diligently at the computer, she sat back and
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Direct Marketing | Print
Oldsmobile Launches Multimedia DR Blitz
OLDSMODIBLE HAS joined forces with Blockbuster Video in a first-time direct response campaign for its Silhouette Premiere minivan.Targeted to families
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Direct Marketing | Print
Contact Strategy: Segmenting Your Targets
CONTACT STRATEGY DEALS with using data about customer purchases, promotion patterns, interests and preferences to not only profitably regulate the sequence