Direct Marketing | Print
-
Direct Marketing | Print
Targeting Increases Sampling’s Impact
WHAT COULD BE more effective? A company wants you to experience how its new shampoo enraptures you with each aromatic bubble that drips down your tresses.
-
Direct Marketing | Print
Snyder Snares Media Company
SNYDER COMMUNICATIONS INC., Bethesda, MD, has bought New York-based Media Syndication Global, an integrated marketing and media services company. The
-
Direct Marketing | Print
Mileage Melange
BY AUGMENTING BASIC vehicle purchase information with odometer data and wear patterns gleaned from service and maintenance visits, a Tampa, FL Ford dealer
-
Direct Marketing | Print
Hyundai Creates Site for Parts Orders
HYUNDAI MOTOR AMERICA launched Hyundai Parts Online, an Internet-based parts ordering system, which it said is the first in its industry. Customers who
-
Direct Marketing | Print
List Source
Warner Home Video This list identifies 84,990 video buyers. These individuals responded to television advertisements and rebate offers from retail purchases.Cost:
-
Direct Marketing | Print
New Chairman at Rapp Collins
RAPP COLLINS WORLDWIDE, New York, has named Malcolm Speed chairman and chief executive officer. Speed, who had been executive vice president and partner
-
Direct Marketing | Print
THE NET PROWLER THE NET PROWLER THE NET PROWLER
FUN WITH PHOTOS Perceptual Robotics Inc., Evanston, IL, which created the iCam Internet camera, has a new wrinkle it calls Look and Buy. The system is
-
Direct Marketing | Print
Guide Lines
THERE’S always something frustrating about a campaign with untapped potential. But what often makes matters worse is that the campaign isn’t bad. It’s
-
Direct Marketing | Print
A Fair Chance for New Media
FOR EACH OF the past four years I’ve had the pleasure of attending London’s International Direct Marketing Fair, there’s been a cultural milestone or
-
Direct Marketing | Print
DM Results Up: Survey
TRADITIONAL DIRECT MARKETERS’ mailing results improved slightly in the fourth quarter of 1998, according to a just-released survey by Edith Roman Associates