Direct Marketing | Print
-
Direct Marketing | Print
National Semi Streams Ordering Processes Online
NATIONAL Semiconductor Corp. is taking its microchip marketing program online with two new interactive ventures.The $2.5 billion Santa Clara, CA-based
-
Direct Marketing | Print
Replay It Again, Sam Goody
THE ONLY thing keeping a Sam Goody rewards program begun in 1994 from giving away the store was that it was so poorly managed that participants-almost
-
Direct Marketing | Print
Guide Lines
THERE’S always something frustrating about a campaign with untapped potential. But what often makes matters worse is that the campaign isn’t bad. It’s
-
Direct Marketing | Print
THE MARK OF Z
IN A RECENT issue of Forbes magazine, Andersen Consulting’s chief executive and managing partner George Shaheen said: “The changes coming in the next
-
Direct Marketing | Print
Click and Save
AN INTERNET SITE that produces coupons from users’ local retailers has begun tests in the Boston area.The site-Coolsavings.com-and Super Coups, Avon,
-
Direct Marketing | Print
List Source
Warner Home Video This list identifies 84,990 video buyers. These individuals responded to television advertisements and rebate offers from retail purchases.Cost:
-
Direct Marketing | Print
Now This Is Hot Mail
WE GET LOTS of press releases every day. Some come in plain white envelopes, while others try to catch our eye with fancy paper and fire-engine-red folders.Nykamp
-
Direct Marketing | Print
Designing by DM
AMERICAN HOMESTYLE & Gardening, Gruner+Jahr’s B-list answer to Conde Nast’s Architectural Digest and House & Garden, doesn’t usually include the sort
-
Direct Marketing | Print
Gig Acquires Musician List
GIG MAGAZINE HAS purchased the 22,000-name active subscriber list of its former rival, Musician.Musician, owned by BPI Communications, published its last
-
Direct Marketing | Print
Hyundai Creates Site for Parts Orders
HYUNDAI MOTOR AMERICA launched Hyundai Parts Online, an Internet-based parts ordering system, which it said is the first in its industry. Customers who