Direct Marketing | Print
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Direct Marketing | Print
Make It Happen
Not long ago, many in our industry were weeping and gnashing their teeth over postal rate increases that soared well beyond the rate of inflation.Hikes
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Direct Marketing | Print
People
Response Associates, San Francisco, hired Mark Freeman as operations manager.Kerker Marketing Communications, Minneapolis, named Scott Dahlgren media
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Direct Marketing | Print
The Scoop on the Hoop
FIRST IT WAS rubber chickens that went faster than speeding pullets. Then it was floating 8-balls we were asked to get behind. Now it’s Hula-Hoops.No,
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Direct Marketing | Print
Cork That Bottle
MAIL ORDER AND Internet sales of alcohol, especially wine, could be chilled by a bill pending in the Senate that would permit state authorities to file
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Direct Marketing | Print
Good Vibrations
CAN YOU SUE a PR flack for sexual harassment?Among various press releases recently, we received a sample of “a new advance in feminine relaxation and
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Direct Marketing | Print
Telemarketing Salary Growth Slowing
THE DAYS of double-digit hikes in telemarketing salaries may be over, judging by a survey from TeleManagement Search, a New York executive search firm.Inbound
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Direct Marketing | Print
Global to Market Through Airlines
COMPUTER DIRECT MARKETER Global DirectMail Corp., based in Port Washington, NY, has struck deals with American, Delta and United airlines that will allow
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Direct Marketing | Print
New Bill Would Bar Net Access Fees
ANOTHER BILL to keep the Internet free of taxes or other charges has been introduced by Rep. Fred Upton (R-MI). Upton’s bill, complementing one sponsored
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Direct Marketing | Print
Still in the Race
MANY INDUSTRY VETERANS say mail is holding its own when it comes to reaching consumers. But gone are the days of extensive testing, mass scattershot campaigns
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Direct Marketing | Print
But Wait, There’s More!
I’M SITTING HERE admiring my new wireless phone, marveling at the advertising minefield I’ve crossed to get here.The Wall Street Journal says AT&T dominates