Direct Marketing | Print
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Direct Marketing | Print
People
U.S. Interactive Inc., Philadelphia, promoted Philip Calamia to chief financial officer and James Letts to chief information officer. Benjamin Green was
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Direct Marketing | Print
Yep, It’s an Interactive Campaign
RC COLA HAS teamed up with the cartoon “King of the Hill” for an online contest and point-of-purchase sweepstakes.The “Who Said That?” game was promoted
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Direct Marketing | Print
Virtual Used Cars
WOULD YOU BUY a used car on the Internet without being able to kick the tires?Maybe not. But AutoTradeCenter.com, Scottsdale, AZ, is counting on the fact
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Direct Marketing | Print
Make a Good First Impression
IN YEARS GONE BY, the acquisition of new customers was a company’s primary growth strategy. But as we analyze our businesses, we see that understanding
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Direct Marketing | Print
Agents of Change
LONG-TERM loyal customers are more valuable than other customers. They generally buy more often, spend more, have a higher retention and referral rate,
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Direct Marketing | Print
An Owner’s Manual
I OWNED ONE list management house or another for almost 25 years, and I have a special message for list owners: It’s arguable you haven’t the faintest
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Direct Marketing | Print
Building a Business Case for a Marketing System
PERHAPS YOU’VE been there…You’ve investigated database marketing systems, developed opinions on databases vs. data warehouses and in-house solutions
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Direct Marketing | Print
THE NEW CREW
To a casual visitor, the J. Crew office in the former Wanamaker building in New York probably doesn’t look any different than it did two summers ago.
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Direct Marketing | Print
People
Royce Wolfe was named director of worldwide sports marketing for Carlson Marketing Group, Minneapolis.Integrated Sales Solutions Inc., Libertyville, IL,