Direct Marketing | Print
-
Direct Marketing | Print
Productivity vs. Profitability
AS ANYONE who has ever seen one of today’s call centers knows, there are a dizzying array of technology tools to measure calling productivity. Though
-
Direct Marketing | Print
Stats
SUBSCRIBER FILES COSMOPOLITAN 853,184 subscribers Direct Media Inc. Greenwich, CTELLE 391,838 subscribers HFM List Management New YorkGENTLEMEN’S QUARTERLY
-
Direct Marketing | Print
Sittin’ by the Dock of eBay
IF I WAS a high bidder, I would have freaked.That was my initial thought when I read of the recent server problems that put a halt to all the online auctions
-
Direct Marketing | Print
Nondairy-But Pro-DM
A SMALL ORLANDO, FL marketer of nondairy foods has made the leap from the grocer’s shelf to direct marketing.Galaxy Foods, which markets soybean-based
-
Direct Marketing | Print
A New Chapter
TAKE THAT, Barnes & Noble. En garde, Amazon.com. Independent bookstores are striking back.The American Booksellers Association is launching Book Sense,
-
Direct Marketing | Print
Do You Really Want to Wait for a Data Warehouse?
WE WERE RECENTLY asked to critique a plan for a system that would support database marketing. The proposal included a corporate data warehouse that would
-
Direct Marketing | Print
DIRECTNEWSLINE
DMA Picks Up Internet Group THE DIRECT MARKETING ASSOCIATION has acquired the Internet Alliance (IA), an Internet trade group. IA will be operated as
-
Direct Marketing | Print
Scandinavians Impress at Best of Europe
THE BIG WINNERS in the Best of Europe Awards at the Federation of European Direct Marketing’s annual forum in Strasbourg, France included several Scandinavian
-
Direct Marketing | Print
New Jersey May Regulate Spam
SENDERS OF UNSOLICITED e-mail to New Jersey residents would be required by a new bill to label their solicitations as advertisements. The notice must,
-
Direct Marketing | Print
Gore Staffer Warns DMers: Better Self-Regulate
SELF-REGULATION was the magic word during the Direct Marketing Association’s Government Affairs Conference last month at the Watergate Hotel in Washington,