Direct Marketing | Print
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Direct Marketing | Print
MEDIA WATCH: Ready, Net, Go
You wouldn’t know the Dalai Lama was in town the weekend of Aug. 14, even though The New York Times all but dubbed him the celebrity flavor of the month.
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Direct Marketing | Print
E-RODENTS: Do a Little Dance…
Da Da Dee Da Doo Da Doo Doo Dee Da Doo Doo Dee…How cute!Hey, that’s great!Make it stop! Make it stop!If this doesn’t ring any bells, probably no one
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Direct Marketing | Print
CRM: There’ll Always Be an England
In this country, companies are quick to shift the blame and possible legal liability elsewhere. Customer management too often is conducted with an eye
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Direct Marketing | Print
THE SHARPER IMAGE: Razor Sharp – TRACY WAN, PRESIDENT/COO
Richard Thalheimer, the ever-restless founder of The Sharper Image, decided a few years ago to expand the company’s universe and makegreater use of all
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Direct Marketing | Print
To-Sew Has New Owner
American Educational Products Inc., Boulder, CO, has acquired To-Sew Inc., a direct marketer of sewing instruction kits, for roughly $1.3 million in cash.
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Direct Marketing | Print
Pro-Choice Mail
Of the 2.3 million catalogs car stereo marketer Crutchfield sends out in each of its three annual mailings, only around 14% are sent to prospects. But
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Direct Marketing | Print
MindSpring Misses the Mark
One of the top six Internet service providers may be blowing a chance to maximize response to its print advertising.Most direct marketing print advertising
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Direct Marketing | Print
E-MAGAZINE: A Quick Read
Fast Company, the magazine that purports to cover “the new world of work,” has set off for another brave new world: digital business.The Boston publisher
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Direct Marketing | Print
The Underwrite Stuff: Upward trend continues in insurance DM
Anyone thinking that the insurance direct marketing boom is over may be in for a shock. The number of companies writing property and casualty policies
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Direct Marketing | Print
TRIED AND TRUE
This year’s Market Leaders roster has a slightly familiar ring to it – the list includes veteran DMers like Fingerhut and The Sharper Image. Why do they