Direct Marketing | Print
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Direct Marketing | Print
Shareholder Urges D&B to Sell Now
Dun & Bradstreet’s largest shareholder, Harris Associates L.P., Chicago, has challenged D&B to take steps to maximize shareholder value, possibly by putting
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Direct Marketing | Print
CRM: There’ll Always Be an England
In this country, companies are quick to shift the blame and possible legal liability elsewhere. Customer management too often is conducted with an eye
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Direct Marketing | Print
Web Brush
B-to-B E-Mail Marketing may mean returns of gold, but marketers are still uncovering the tools to prospectBUSINESSES SELLING to business people now know
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Direct Marketing | Print
THE SHARPER IMAGE: Razor Sharp – TRACY WAN, PRESIDENT/COO
Richard Thalheimer, the ever-restless founder of The Sharper Image, decided a few years ago to expand the company’s universe and makegreater use of all
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Direct Marketing | Print
To-Sew Has New Owner
American Educational Products Inc., Boulder, CO, has acquired To-Sew Inc., a direct marketer of sewing instruction kits, for roughly $1.3 million in cash.
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Direct Marketing | Print
Your Ad Here!
Walking home from dinner one hot night this summer, the beau and I noticed an interesting sight in the Boston skies. A cluster of dirigibles hovered in
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Direct Marketing | Print
Peterman Sited: Catalog’s new owner revamps online presence
J. Peterman always has specialized in evoking images – from catalog copy with references to a life of leisure that only money can buy, to its founder’s
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Direct Marketing | Print
Reaching Out to the Pierced and Tattooed
If the Brooklyn Museum of Art were in any other city but New York, it would have no problem attracting members and visitors with its world-class collections
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Direct Marketing | Print
OUTDOOR ADVERTISING: Drive-by DM No More?
If billboards are part of your integrated marketing mix in the Midwest, you may have to look elsewhere to spend your DM dollars in Michigan.Businesses