Direct Marketing | Print
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Direct Marketing | Print
Harte-Hanks Acquires ZDMI
Ziff-Davis Inc. will sell its ZD Market Intelligence unit to Harte-Hanks Inc. for $106 million in cash and “deferred revenue obligations.” ZD is expected
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Direct Marketing | Print
True North Merges Bozell With FCB
True North Communications, Chicago, has merged several subsidiaries, including FCB Worldwide, to catapult itself into fifth place globally in agency billings.
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Direct Marketing | Print
UPDATING THE NEW DM: Yes Virginia, B-to-B Modeling Can Work
I’m often asked if modeling works as well for business-to business marketers as it does for their consumer counterparts.The genesis of this question is
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Direct Marketing | Print
What’s That Sound? Stirrings From the Next Rate Case
U.S. Postal Service will ask for 3% to 4% increase, insiders sayPreliminary plans that could raise postage rates between 3% and 4% on average next September
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Direct Marketing | Print
ONLINE AND UP FOR ADVENTURE
If your idea of excitement is a hotel suite with 24-hour room service, you’re not AdventureBase’s target market.But if you’re planning a solo, unguided
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Direct Marketing | Print
Who Should Lead CRM Efforts?
Customer relationship management, promising the optimization of client dealings across all touch points, has taken hold in organizations large and small.
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Direct Marketing | Print
Sales Syllabus
The Learning Co., a division of Mattel Inc., is working with Prime Response Inc. to develop personalized teleservices scripts and offers using data collected
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Direct Marketing | Print
The Net? Not Yet
About 71% of call centers are using technologies more advanced than basic telephone switches and automated call distributors to manage and track productivity,
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Direct Marketing | Print
THE SEEDY SIDE OF HIGH-TECH
The Internet has gone to seed.And so have a whole host of farming suppliers, in what developers and marketers of the new DirectAg.com Web site claim to
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Direct Marketing | Print
DATA DOGFIGHT: U.K. processors warn DMers: You can’t ship names to the U.S.
A potentially nasty dispute has broken out between the British and American DM industries over the exact terms of the European Union’s new data protection