Direct Marketing | Print
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Direct Marketing | Print
Financial DMers Change Channels
Call it a case of holding the bean counters accountable: Financial services marketers are ratcheting up spending on measurable marketing media. The ones
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Direct Marketing | Print
Getting There
INDUSTRY EXPERTS estimate that more than 20% of all opt-in commercial e-mail is erroneously blocked by spam and content filters. But there are many things
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Direct Marketing | Print
Be Your Own Spam Filter
Having trouble getting your e-mail messages delivered? It may be because they look and read like spam. But it’s usually not one glaring aspect of your
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Direct Marketing | Print
Leading With Loyalty
The Internet wasn’t even dreamed of nor were computers when a group of 38 resorts got together in 1928 to form The Luxury Hotels of Europe and Egypt.
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Direct Marketing | Print
Post-Katrina Marketing
SOME MARKETING ACTIVITIES are more onerous than others. Take East Ascension Telephone Co. (Eatel), which had been pitching customers various service offers
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Direct Marketing | Print
It’s a Boy for Beth
Beth Negus Viveiros, Direct’s executive editor and chief of the Boston bureau, gave birth to her second child Oct. 21. Daniel John Viveiros weighed in
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Direct Marketing | Print
My Big Silver Car
EVERYBODY HAS CERTAIN songs that mark particular moments in their lives. My first car, for example, was a red Chevette. It wasn’t a sporty vehicle by
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Direct Marketing | Print
Shirts, Panini and Desire
Because I stayed at a Las Vegas resort hotel seven years ago, I now get its brochure every 90 days, even though my plans are to return right after I get
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Direct Marketing | Print
Contention Over Cookies
BROWSER COOKIES MAY HAVE outlived their usefulness as Web metrics tools. And their high deletion rates should lead Internet engineers to create new technologies
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Direct Marketing | Print
DMA Blows Another Chance to Defend Industry
LESS THAN A WEEK AFTER Direct Marketing Association president John Greco vowed in his keynote speech at DMA05 in Atlanta that the association would strive