Direct Marketing | Print
-
Direct Marketing | Print
Loose Cannon: Crescent City Redux
It is six months, almost to the day, that Hurricane Katrina swept through the Gulf Coast. Much has been written about the destruction, the Katrina Diaspora, and the first few hesitating steps toward rebuilding. I wrote a love letter to the city in the Sept. 5 edition of Loose Cannon. Publicly, I asked the industry to contribute what it could to the relief efforts. Privately, I promised myself that when the time was right, I would revisit the city as observer and scribe to highlight the role direct response marketing could further play in the city
-
Direct Marketing | Print
Dinner and a Show
Different people go to the movies for different reasons. But sometimes even the most rabid cinemaphile needs a push. For the Texas-based Studio Movie Grill chain, e-mail was the admission to filled seats.
-
Digital
Meow Darling, Catwoman Here
How would like to get a call on your mobile phone from Catwoman?
Okay, you’re not going to be talking with Catwoman personally. But you could see a short video clip of her, attached to a promo for the movie, thanks to advanced mobile technology.
-
Data & Analytics
Lights, Camera, WAAAAH!
It was quite a sight. As John Williams’ theme to “Star Wars” trumpeted through the air, a majestic fleet marched forwarded.
The Imperial Guard? Think even more imposing. Try a battalion of mothers with fully loaded strollers making their way into the Loews Boston Common Theater.
-
Direct Marketing | Print
Dis Hid Kids’ Vids
Marketers who sell children’s products face a balancing act: Pitches need to appeal to kids while at the same time inducing grownups to open their wallets.
The Walt Disney Co. usually excels at this. Television commercials for its cruises showcase kid-friendly activities while letting parents know their little darlings would be out from underfoot long enough for adults to enjoy the trip as well. Not bad for a 30-second spot.
-
Direct Marketing | Print
Hey Rory, Read Dwight’s Blog Lately?
Viewers have powerful connections with the television characters they love. After all, unlike movie stars (or their brothers), TV stars like William Shatner – in guises such as Captain Kirk, T.J. Hooker and Denny Crane — visit their homes weekly or even daily. That makes for a powerful emotional connection that translates into ratings — and that translates into advertising dollars.
-
Direct Marketing | Print
It’s the Pictures That Got Small
Americans consume 17 billion quarts of popped popcorn annually or 54 quarts per man, woman and child, according to The Popcorn Board. Approximately 70% is eaten in the home.
-
Direct Marketing | Print
Wisconsin Introduces Child No-E-mail Bill
Add Wisconsin to the growing list of states considering legislation that threatens to wipe legal, adult-oriented commercial content out of e-mail.
Wisconsin lawmakers are considering a bill that would set up a so-called child-protection do-not e-mail registry similar to those in use in Utah and Michigan.
-
Direct Marketing | Print
RedEnvelope Hires New CEO
RedEnvelope Inc. has tapped Ken Constable to serve as its president and CEO, effective immediately.