Direct Marketing | Print
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Digital
A Freedom of Search Issue
LET ME SAY THIS RIGHT AWAY: I don’t want kids to see Internet porn. To that extent, I’m in line with the U.S. Department of Justice, which wants to revive
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Direct Marketing | Print
Mail Delivers
THOSE WHO OVERSEE THE DIRECT mail industry’s welfare dread the beginning of every new legislative year. I’m undecided whether this should be characterized
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Direct Marketing | Print
HANDLE WITH CARE
DATA WHERE TO GET it and how to maintain it was the topic of Direct’s 2006 business-to-business roundtable. With the help of our columnist Ruth P. Stevens,
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Direct Marketing | Print
Sir Ken Robinson Keynotes CADM
A KNIGHT WILL BE OUT DURING the day in the Windy City. Sir Ken Robinson is slated to give the luncheon keynote at the Chicago Association of Direct Marketing’s
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Direct Marketing | Print
LISTLINE
NEW LISTS Disney Movie Club Some 501,345 customers from the last 12 months are named on this enhanced master file. These continuity club members bought
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Direct Marketing | Print
This Owl Brays Like a Donkey
AdFreeBlog.org asks bloggers to swear off corporate advertising.
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Data Driven ROI
Stalking the Red-Footed Booby
ROUGHLY 3,000 MILES FROM cruise line Lindblad Expeditions’ New York headquarters, bands of naturalists regularly crawl over the Galapagos Islands’ marine
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Direct Marketing | Print
From Junk Mail to Junk Food
One direct marketing ad executive was so fed up with the way some clients treat agencies that he risked a heart attack to draw attention to their misbehavior.
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Direct Marketing | Print
Stay Tuned for an Important DM Message
THE COCKLES OF MANY A direct marketer’s heart were warmed this winter by online shopping’s reported fortunes. Doubtless some of the increase in business
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Direct Marketing | Print
Experian’s Kiebala Starts Own Firm
GEORGE KIEBALA, A 20-year Experian veteran, has left the company to join Exotic Car Share. Kiebala will serve as president and CEO of the newly established