Direct Marketing | Print
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Direct Marketing | Print
FEEDING THE BEAST
Salespeople need leads to make them more productive, and tried-and-true techniques of targeting, media selection, offer development, message platforms, response management and campaign analysis can help them out.
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Direct Marketing | Print
Protector or Profiteer?
UNSPAM IS BEHIND THE TWO LAWS ENACTED LAST summer in Michigan and Utah that allow parents to register children’s e-mail addresses and other contact points
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Direct Marketing | Print
No Value Added
Not long ago, the U.S. Postal Service created quite a fury in the business mailing community by proposing to charge marketers a premium if they wanted
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Direct Marketing | Print
Back in the Bayou
The week of Mardi Gras, Direct senior writer Richard H. Levey and contributing writer Jonathan Boorstein traveled to New Orleans to see firsthand the
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Direct Marketing | Print
Judge Strikes Down California Fax Law
A FEDERAL COURT HAS thrown out parts of California’s Fax Ban Law, those prohibiting the sending of commercial faxes interstate, because they’re pre-empted
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Direct Marketing | Print
This Little Piggy Went to Utah
AND THE AWARD FOR THE most parasitic, calculated, industry-killing company that cynically plays on parents’ fears to get business goes todrum roll, pleaseUnspam!
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Direct Marketing | Print
Many Apply, Few Are Accepted
GOODMAIL HAS REJECTED more than three-quarters of the companies that have applied for its Certified Email program, according to chief executive Richard
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Direct Marketing | Print
A Familiar Face in a Familiar Place
While in New Orleans, Direct chatted with Direct Media founder and chairman Dave Florence at the Caf du Monde. I’m a type A sort, he says. This city slows
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Data Driven ROI
Customers Have a Right to Expect More
IF THE EXPERIENCE MOST OF US have had is any indication, there’s something terribly wrong with most customer service in this country. If you live and