Direct Marketing | Print
-
Digital
Cruise Line’s E-mailing a Hit
NEW EVIDENCE THAT e-mail marketing is maturing can be seen in the success of cruise line Royal Caribbean International’s recent online video campaign.
-
Direct Marketing | Print
TIMELINE
April 17, 2006 THINK PARTNERSHIP, a provider of online and offline marketing and ad services, signed a letter of intent to acquire IceRocket, a blog-search
-
Direct Marketing | Print
As Seen on the Web
WELL, THAT NEVER HAPPENED before. I think I’ve mentioned that I’m a tough sell. At home, I like my privacy unbroken by advertising. I feed my garbage
-
Direct Marketing | Print
Fax Fight
DOES YOUR COMPANY send advertising faxes? Make one small mistake and your firm could be sued under the Telephone Consumer Protection Act (TCPA). Most
-
Direct Marketing | Print
Good to the Last Flop
EVERY COUPLE OF YEARS, IN THE PAGES OF THIS MAGAZINE, I wonder publicly about a syndrome we should call slogan decay. No, I’m not sliding back into my
-
Digital
The Power of Quirky Thinking
IN THE AUTO INDUSTRY IT’S said that most people start looking for their next car from the moment they drive their current one off the lot. And research
-
Direct Marketing | Print
FTC Warns Hawaii
The Federal Trade Commission advised Hawaii last month of the dangers of implementing a so-called child protection do-not-e-mail list. This is the third
-
Direct Marketing | Print
Room Service
SMOKING OR NON-SMOKING. King size or two double beds. Room service or a leisurely breakfast in the caf. Everyone has preferences when traveling, and the
-
Direct Marketing | Print
First-Quarter Sales, Profits Drop at Blair
Blair Corp., a national multichannel direct marketer of apparel and home products, saw a 4.5% decline in its net sales for the first quarter of 2006, the company announced. Sales for the period were $102.7 million, down from $107.6 million during the same quarter last year.
-
Direct Marketing | Print
Florida Bill Would Ban Mail-Order Sales by Big Wineries
A bill passed unanimously last week by the Florida House of Representatives would bar the largest out-of-state wine producers from marketing their products to Florida customers over the Internet or through the mails.