Direct Marketing | Print
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Direct Marketing | Print
Room Service
SMOKING OR NON-SMOKING. King size or two double beds. Room service or a leisurely breakfast in the caf. Everyone has preferences when traveling, and the
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Direct Marketing | Print
FTC Warns Hawaii
The Federal Trade Commission advised Hawaii last month of the dangers of implementing a so-called child protection do-not-e-mail list. This is the third
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Digital
Search Users Try, Try Again
Who says there’s no loyalty anymore? The new Search Engine User Behavior Study by search marketing firm iProspect and Jupiter Research reveals that those
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Direct Marketing | Print
But Does It Go With Jelly and Snot?
OUR CURRENT DIY project is redoing the guest room for our 3-year-old son Jacob, so his baby brother Danny can take over the nursery. My first thought
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Digital
Newegg Speaks Geek
THOSE OF US WHO SEND up a flare for the help desk when our computers develop hiccups may never have heard of Newegg.com. But it’s a fast-rising retail
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Direct Marketing | Print
Kia Dealer Mailing Is a Real Clunker
FOR WHAT MUST BE THE worst direct mail campaign in the history of the craft, look no further than a recent effort from Kia of Paramus, NJ, aiming to get
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Direct Marketing | Print
The Great American (DM) Novel
A direct mail scam is an unlikely backdrop for a novel. By all rights the action should be limited to setting up shop, placing ads, opening envelopes,
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Digital
A New IT Choice
DIRECT RESPONSE radio spots and search have helped computer repair firm PlumChoice build a base of 30,000 small- and home-office customers. Ted Werth
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Digital
Cruise Line’s E-mailing a Hit
NEW EVIDENCE THAT e-mail marketing is maturing can be seen in the success of cruise line Royal Caribbean International’s recent online video campaign.