Direct Marketing | Print
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Direct Marketing | Print
Try This, Try That
AT A RECENT MARKETING conference, a case study was presented on the use of digital printing for a prominent nonprofit. The nonprofit experienced unbelievable
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Digital
Sizing Up Click Fraud
NO ONE’S CLAIMING CLICK FRAUD NEVER HAPPENS, BUT THE LARGE SEARCH ENGINES say bogus ad clicks are a small, manageable problem, caught either before advertisers
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Direct Marketing | Print
Call Center Math
It’s so easy to track success at a customer service call center. All you have to measure are the number of calls, how quickly they’re handled, and whether
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Direct Marketing | Print
LETTERS TO THE EDITOR
IT’S ALL ABOUT MONEY Kudos to Ken Magill for illuminating the Unspam Inc./state do-not-e-mail-registry connection (Don’t Get Him Started, April). With
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Direct Marketing | Print
More Postal Misery
How sad. AOL is asking e-mailers to pay a few pennies to guarantee delivery, and critics are griping. Oh, give it up. You don’t know what misery is. We’ll
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Data Driven ROI
First, Do No Harm. Unless You’re Feeling Lazy
LOVE THE SINNER, HATE THE sin is good, compassionate advice. But there are times when the sins of the direct marketing industry make me sothat love is
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Direct Marketing | Print
Generation Gap
SMART COMPANIES HAVE A good handle on how to serve their customers. Others, well they try, but they miss the mark. Three different businesses served three
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Direct Marketing | Print
The Dark Side of Ingenuity
SOME MARKETERS’ SENSE OF SALESMANSHIP SAILS OVER THE TOP, INTO A DARK AND IMPENETRABLE NEVER-NEVER LAND THEY PLOW WITH INGENIOUS, ON-THE-EDGE-OF REALITY
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Direct Marketing | Print
Best E-mail List Source? It’s DM
Want to build your e-mail list? Forget appends. Most companies are turning to old-fashioned offline media. That’s one finding of a recent poll by Silverpop.
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Direct Marketing | Print
The Blind Leading the Blind
OK, I’LL ADMIT IT: I’M A postal nut. The first thing I do every day to tap into the latest buzz is search the Web for postal news from around the world