Direct Marketing | Print
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Direct Marketing | Print
Late to the Table
OF THE TOP 130 restaurant chains in the United States only seven, or 5%, have loyalty programs. I’ve always known it’s not a big number, says Tim Cusick,
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Direct Marketing | Print
Still Frustrating After All These Years
WELL, THE LATEST RATE CASE is under way, and that means sometime in late spring or early summer of 2007 new postage prices will go into effect. The U.S.
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Direct Marketing | Print
ATTENTION, PLEASE
DIRECT TALKED recently with Rob Norman about the current state of direct marketing media buying. Norman is director, interaction at Group M Worldwide
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Direct Marketing | Print
AIG’s Homegrown Solution
WHAT HIGH-PRICED system did American International Group buy in 1998 when it needed a way to shovel leads to commercial insurance brokers in the United
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Direct Marketing | Print
I Am Your Monkey, Walt Disney
I’M JUST AS CYNICAL AS THE next gal. But when it comes to my kids, I’m as big a pile of manipulatable mush as you’ll ever find. My oldest son Jacob is
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Digital
Caught Up, or Just Caught?
ANYBODY ELSE AROUND HERE miss Walter Cronkite? How about Huntley and Brinkley, or Harry Reasoner? Or, for that matter, who misses the 7 o’clock network
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Direct Marketing | Print
Chicago Tribune Taps Draft for Circulation Effort
The Chicago office of Draft, has been awarded a portion of the Chicago Tribune’s direct marketing business.
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Direct Marketing | Print
Redi-Mail Direct Marketing Opens Pharma Sampling Facility
Redi-Mail Direct Marketing has opened a new pharmaceutical direct marketing sample distribution facility in Fairfield, NJ.
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Direct Marketing | Print
Banta Opens New Co-Mailing Facility
Banta Publications Group, a division of Banta Corp., has opened a distribution center, which will specialize in co-mailing service. The new facility is located in Bolingbrook, IL, a suburb of Chicago.