Direct Marketing | Print
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Direct Marketing | Print
An American-Style DM Success Story
Early in June, we were looking for a Fourth of July flag to hang on the front porch. We searched the SRDS mailing list directory (www.srds.com) to buy from a company that sells flags by mail, and that has a mailing list for rent.
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Direct Marketing | Print
Tips & Teasers
* The State of West Virginia has teamed with the nonprofit group Mission West Virginia to launch a new program providing training in e-commerce applications for small business and entrepreneurs throughout the state. Four hundred and fifty participants …
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Direct Marketing | Print
AOL to Customers and Mailers: And You Are?
IN THE 12 MONTHS PRECEDING April the most recent period for which figures are available AOL lost subscribers at a clip of 258,000 a month. That’s twomonth.
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Direct Marketing | Print
DMers Losing Interest in AOL Addresses
If AOL wants legitimate marketers to avoid contacting its subscribers, the plan is starting to work. E-mailers are preparing for a serious drop in performance
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Digital
The Sweet, Sticky Smell of Success
Do you know about Diet Coke and Mentos? It’s not the latest weight-loss craze. It’s a Mr. Wizard science experiment gone berserk, and it’s currently storming
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Data Driven ROI
All I Really Need to Know About CRM I Learned in Kindergarten
Robert Fulghum was right: Life’s essential lessons can be gleaned from truths learned in kindergarten. The next few decades of academia are commentary
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Direct Marketing | Print
Educate Yourself
THE POSTAL INDUSTRY IS UNDER attack, and it’s time people in our business took it seriously. Too many who make their living from the mail are turning
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Digital
The New E-zine Metric
WHEN E-ZINES first came out, chief marketing officers looked at the reports and were excited about using open rates and click-throughs to measure their
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Direct Marketing | Print
The Hidden Gems in E-mail Responses
Any DMer knows response management is critical to a campaign’s success. But in e-mail marketing, overseeing messages from those who don’t buy is just