Direct Marketing | Print
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Data Driven ROI
CRM Providers Add Search Management to Toolkits
A pair of customer relationship solutions providers announced yesterday that they will now integrate Google search ads into their relationship tracking services, allowing merchants to follow the conversions and leads generated by their pay-per-click Google campaigns.
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Direct Marketing | Print
Stupid Media Watch: Zany Utah Opinion Writers Strike Again
Two words: Manchurian Candidate. Warning: movie spoiler dead ahead. In this 1962 cold-war thriller, communists brainwash Korean War vet Sergeant Raymond Shaw into being a sleeper agent. Someone shows him the queen of hearts and ka blammo! Shaw turns into a mindless, robot, would-be assassin.
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Direct Marketing | Print
Christmas in August: Get Your Direct Business Ready for the Season
There’s no time like the present for thinking about holiday presents…and your Web presence during the holidays. That was the underlying theme of the panel discussion entitled “Last-Minute Site Enhancements to Create Small Wins for Your Busy Season”
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Data Driven ROI
B-to-B Direct Marketers High on Content
When it comes to putting serious content into e-mail, business-to-business marketers lead the way. Two thirds of them use e-mail for education, compared with less than half for consumer marketers, according to a summer snapshot survey from Direct magazine.
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Direct Marketing | Print
RedRoller.com Lets Small Firms Compare Delivery Rates
The idea behind RedRoller.com originated two and a half years ago when Bill Van Wyck couldn’t believe it would cost him $90 to ship a box of business cards to Australia. Surely, he could get a better deal.
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Direct Marketing | Print
Scientist Markets Genetically Engineered Anti-Aging Cream Online
What started out as genetic engineering research on replacing skin has turned into an online business selling skin rejuvenation cosmetics.
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Acquisition
What Happens When You Talk to Your Prospect?
When a business owner decides to write to their customers, he or she draws from what they know best. And the writing style they use may be the one learned when they were probably least interested in writing about anything: in high school.
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Direct Marketing | Print
Tips & Teasers
The Small Business Administration has launched podcasts for small business owners. The podcasts will feature information and advice for new and established entrepreneurs on all aspects of starting, expanding and financing a small business, as well as business protection.
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
Macy’s Teams Up with Project Runway From L’Oreal makeup and Tresemm