Direct Marketing | Print
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Direct Marketing | Print
DM is a Big Boon to Small Businesses
Multi-channel marketing for the small business takes many different forms. Direct mail is now supplemented, or even replaced, by electronic sales. Direct is ideal because it can be used economically by local and regional merchants to reach closely-targeted local geographic areas at a very low cost, even specific neighborhoods, like a lawn-care contractor serving geographically selected regions.
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Direct Marketing | Print
Tips and Teasers
Financial services aimed at small businesses have become fashionable, but are they genuine? “In our research, we found few firms that actually had fully functional small business brokerage platforms, versus those that were designed for individuals and simply re-labeled as small business,” said Michael Ellison, executive vice president at Corporate Insight and author of the Broker Monitor report.
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Digital
Letting the Black Dog Sell
Islands are known for fostering a pretty relaxed definition of efficiency. Maybe it
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Direct Marketing | Print
Loose Cannon: A Day For Those Who’d Rather Switch Than Fight
Was Arlo Guthrie right? Does 50 people a day walking into an organization, singing a protest song and walking out make a movement?
I sure hope so, for I’m feeling a revolutionary itch, and I need to scratch it.
A while back, I detailed how my former bank had, through some really awful customer service, pushed me into the rather comfortable arms of one of its competitors (previous article). Readers responded not only with similar tales from their own banks, but added stories about cable companies and other lack-of-service providers.
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Direct Marketing | Print
Neiman Marcus to Launch Closeout Site
Neiman Marcus Group is getting ready to go slumming. The luxury merchant is planning to open a standalone closeout Web site to liquidate past-season and end-of-season clearance merchandise more efficiently, the company said in documents filed recently with the Securities and Exchange Commission.
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Direct Marketing | Print
Williams-Sonoma Earnings, Revenue Rise
Williams-Sonoma Inc. reported net earnings of $35.6 million for the second quarter, up 15.4% over $30.8 million for the same quarter during the prior year.
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Direct Marketing | Print
Search or Destroy: Is Your Site Search Turning Away Customers?
Ever heard the one about the guy who wanted a relationship but ended up destroying each opportunity before it even started?
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Direct Marketing | Print
AT&T Files Suit Against ‘Data Brokers’
AT&T Services Inc. filed suit Wednesday in federal court to block more than two dozen alleged data brokers from getting hold of customer information without authorization.