Direct Marketing | Print
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Direct Marketing | Print
We’re No. 1
IT’S A GREAT TIME TO BE A DIRECT MARKETER. Every survey points to the fact that marketing executives want performance-measurement tools. The leading buzzword
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Digital
Ads and the Blogosphere
THE BLOGOSPHERE IS getting to be quite a crowded spot. At press time, Nielsen BuzzMetrics BlogPulse had identified about 32.9 million blogs on the global
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Digital
Where’s the Beef?
SURE, RED MEAT MAY NOT be the best thing for your arteries. But it might flow quite nicely through your browser. Come along for a tour of some steak-house
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Direct Marketing | Print
Still Standing
LIKE THE TIDE, INSERTS’ popularity ebbs and flows. But insert marketers are optimistic their business will keep growing, even in the face of challenges
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Direct Marketing | Print
BACK IN THE INBOX
After shying away from e-mail following the dot-com crash, business-to-business direct marketers apparently are embracing it again, and not just for retention.
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Direct Marketing | Print
Be Blogged or Be Gone
Catalogers, have you blogged yourselves yet? A recent Non Sequitur comic strip pictured a supposedly typical pick-up scene at a bar, showing a women instantly
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Direct Marketing | Print
A Better Opt-Out
MICROSOFT BECAME THE DARLING OF THE E-MAIL marketing world last month yes, Microsoft, the evil empire itself by adding an unsubscribe link to its free
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Direct Marketing | Print
What Went Wrong?
Deborah Gallagher isn’t convinced that e-mail works for prospecting. But she’s willing to give it another chance. The MIT Sloan Management Review’s director
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Direct Marketing | Print
LETTERS TO THE EDITOR
INSIGHTFUL REPORTING Larry Riggs’ article about the Kellogg School of Management’s direct marketing program (Revised Curriculum, July) was informative
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Digital
Web Works Wonders for Hair-Care Firm
Dr. Miracle’s is using direct response print, television, the Web and unconventional advertising wisdom to make a name for itself. And it seems to be