Direct Marketing | Print
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Direct Marketing | Print
Escrow Contribution Drives Up USPS July Loss
The U.S. Postal Service posted a net loss of $268 million for July. When taking into account a $250 million monthly escrow allocation, the net loss was $518 million.
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Direct Marketing | Print
William McNutt, Collin Street Chairman, Dies at 81
L. William “Bill” McNutt Jr., chairman of the Collin Street Bakery, died Friday at his home in Corsicana, TX of non-Hodgkin’s lymphoma, according to wire service reports. He was 81.
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Digital
AirportParkingReservations.com Taps Crossbow Group
AirportParkingReservations.com, a Web site that helps guarantee airport parking space for U.S. travelers, has chosen Crossbow Group to develop and manage its paid search effort.
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Data Driven ROI
How to Prove the Value of Your Database
If you’ve been in direct marketing for more than a few months, you already know the basics of setting up test cells that will deliver statistically projectable results measurement. However, you should consider creating an enterprise-wide control group–to help you determine the value of your database marketing program.
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Data Driven ROI
Tip From Tooker: Set up ROI Measures in Advance
If there is a single inviolate rule in database marketing, this is it. It’s just amazing how often otherwise very smart marketers discover that they’ve put a campaign, a new product launch, sometimes even an entire database marketing program together without first determining with specificity how they’re going to measure it on the backend to figure out how much money they made or lose in the effort.
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
Discover Card Mails Charter Business Offer Discover Card sent business owners a charter invitation to apply for its business credit card account service. A letter enclosed in the 6″ x 9″ package informs recipients that the new Discover Business Card …
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Direct Marketing | Print
Loose Cannon: Readers Flesh Out “Switch Day”
When muckraker Upton Sinclair published
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Direct Marketing | Print
Absolutely Pitiful E-Commerce Shopping Cart Abandonment Stats…and Four Ways to Improve Yours
I was completely unprepared to hear the horrible truth. We’ve interviewed dozens of top e-commerce marketers over the years for MarketingSherpa case studies, and when we asked them, ‘What’s your cart abandonment rate?”
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Direct Marketing | Print
On the Phone or Away From Your Desk? Don’t Tell Us About It
A while back, the United Nations estimated that spam cost the world’s economy $25 billion the preceding year in lost productivity and money spent protecting
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Direct Marketing | Print
Too Cool
At first I wasn’t sure if this York air conditioner ad was weak enough to cry out for a makeover. After all, it does identify the product and mention a couple of sales points in the headline. It has nice pictures of the product, of happy people, and swatches showing the choice of colors.
But the more I studied and worked with it, the more I found lacking.