Direct Marketing | Print
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Data Driven ROI
B-to-B Pays Attention to Retention
(Direct) Ten years ago, Frederick Reichheld’s “The Loyalty Effect” demonstrated to the world that a five-percentage-point decrease in customer defections could improve per-customer profit anywhere from 25% to 85%
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Direct Marketing | Print
Loose Cannon: A Few Pearl(stein)s of Wisdom Close to DMA Annual
During a recent cleaning frenzy, I came across two columns from Washington Post business reporter Steven Pearlstein. I
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Direct Marketing | Print
LETTERS TO THE EDITOR
IT’S REALLY VERY SIMPLE It’s obvious what went wrong with the MIT Sloan Management Review’s e-mail promotion: It’s virtually impossible to profitably
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Direct Marketing | Print
Phishers Getting DM Religion
E-MAIL PHISHERS ARE honing their skills in ways that indicate at least some of them think like the best direct marketers, says James Christiansen, Experian’s
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Digital
Social Anxiety
I went to Lollapalooza this summer, and I fit right in. The ticket came from a friend, and I declined at first, a little put off by the image of my gray
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Digital
Get the Buzz
Looking for the latest scoops and commentary on the world of direct marketing? Visit the DirectBuzz Blog (blog.directmag.com/buzz/), updated regularly
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Data Driven ROI
Just for You
TODAY MORE THAN EVER, consumers and business prospects alike subscribe to the age-old direct marketing principle WIIFM: What’s in it for me? Personalization
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Digital
Web Site Offers Designer Bags for Rent
Kara Richter had one goal in mind when she co-founded From Bags to Riches in 2004: bringing high fashion to people in the not-so-high income brackets.
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Direct Marketing | Print
If You’re Going
There are worse places to be than San Francisco in October. So stop worrying, and relax on the flight by reading this issue of Direct. We hope you’ll
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Direct Marketing | Print
Magical Thinking
JUSTIFICATION IS THE name of the game when it comes to determining a direct marketing budget. It’s no longer good enough to make generalizations about