Direct Marketing | Print
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Digital
Back to the Start
LEAD GENERATION HAS LONG BEEN THE NAME OF THE GAME IN BUSINESS-TO-business. The complex decision cycles that precede most purchases and the high cost
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Direct Marketing | Print
Blooper of the Century
IN A JAW-DROPPING EMBARRASSMENT, the state of Utah has mistakenly divulged kids’ e-mail addresses on its so-called child-protection do-not-e-mail list
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Direct Marketing | Print
LISTLINE
NEW LISTS Collectible America The names of 17,000 buyers and 10,000 inquirers from the last 12 months are on this catalog’s list. The unit of sale ranged
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Data Driven ROI
I Gotta Do What?
SO DO YOU LIKE THOSE hoops? Shine ’em up a lot, do ya? Stroke them when no one is looking and coo in a raspy voice Seriously, a lot of you out there must
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Direct Marketing | Print
In Utah, the Sheriff of Doodyville Takes on the World
Are Utah’s government officials evil or just stupid? That question comes to mind every time the state’s so-called child-protection do-not e-mail registry
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Direct Marketing | Print
Becoming a Content Provider
We’re content providers, Richard D. Beckman, president of Cond Nast Media Group, told The New York Times in August. Mr. Beckman essentially was saying
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Direct Marketing | Print
LETTERS TO THE EDITOR
THE MCMURRY MATTER Isn’t there a saying in the publicity industry, It doesn’t matter what you write, just make sure you spell my name right? Well, if
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Direct Marketing | Print
Before I Forget
An upsetting self-revelation: I’ve outlived a surprising number of direct marketers who have been my contemporaries. I shouldn’t have been surprised,
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Direct Marketing | Print
Banking on Trust
WITH MORE than 8,000 financial institutions angling for assets and many more brokers/dealers, wholesalers and advisers vying to attract and retain investors
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Direct Marketing | Print
Lenox Group Income Trimmed in Third Quarter
Collectibles firm The Lenox Group saw its third-quarter revenue rise, spurred largely by two additional months of revenue from its September 2005 Lenox Acquisition, and the purchase of Willitts Designs in March of this year.