Direct Marketing | Print
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Direct Marketing | Print
Brand Makeovers
DID YOU EVER GET THE FEELING that something about your brand wasn’t quite right? It may be time to align your channels or tweak your creative. Case in
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Data Driven ROI
The Yankees’ Bush-League CRM
YANKEE FANS, IT SEEMS, can’t win for winning. According to The New York Times, the New York Yankees are aggressively punishing season ticket holders who
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Direct Marketing | Print
We Need Help. You Certainly Do
WAY, WAY BACK, IN KINDER AND GENTLER TIMES, fundraising could succeed by using three little words: We need help. Today? Forget it. If you want to raise
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Direct Marketing | Print
We Are the World
Never mind love: If the Direct Marketing Association has its way, direct response will be the international language. The DMA took two steps in this direction
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Direct Marketing | Print
Familiar Faces
Hard as it may be to believe, DMA06 isn’t the only fall event worth attending. Another is the Promo Live conference, produced by Direct publisher Prism
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Direct Marketing | Print
Get the Buzz
Looking for the latest scoops and commentary on the world of direct marketing? Visit the DirectBuzz Blog (blog.directmag.com/buzz/), updated regularly
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Direct Marketing | Print
FTC Tightens ID Theft Regs
Identity theft? Ho-hum. Woe to you, friend, if that’s your attitude. Data security may be dead in Congress this year, but the Federal Trade Commission
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Direct Marketing | Print
E-mail Tops in ROI
THOUGH THE MONEY MARKETERS spend on it is a pittance compared with other channels, e-mail delivers the highest return on investment by a wide margin,
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Digital
Back to the Start
LEAD GENERATION HAS LONG BEEN THE NAME OF THE GAME IN BUSINESS-TO-business. The complex decision cycles that precede most purchases and the high cost
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Direct Marketing | Print
Blooper of the Century
IN A JAW-DROPPING EMBARRASSMENT, the state of Utah has mistakenly divulged kids’ e-mail addresses on its so-called child-protection do-not-e-mail list