Direct Marketing | Print
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Digital
An Anti-Ad Complaint Straight From Booby Hatch U
AS THE OLD SAYING GOES: If you’eve taken an intellectually bankrupt position in a debate but want to stack it in your favor, change the definitions of
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Direct Marketing | Print
And the Winner Is
In previous years I started saving up my holiday catalogs in midsummer. I’d sometimes even log the date they arrived. Then, when holiday shopping time
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Direct Marketing | Print
The New Direct
YOU MAY HAVE HEARD SOME BUZZ ABOUT THIS. We certainly hope so. But if not, here’s the word on the new Direct. The new Direct? Yes. We’ve thrown Direct’s
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Direct Marketing | Print
LISTLINE
NEW LISTS Time Life Books Time Life recently reintroduced a direct mail-sold list of continuity book buyers which had been off the market. The file names
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Direct Marketing | Print
Multichannel Mix
Direct talked recently with Chris Carrington and Philip Donahue of catalog design firm Lorel Marketing Group about the catalog and multichannel trends they see for 2007.
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Direct Marketing | Print
More for Less
Direct marketing is cyclical. In boom times DMers attempt to change their fortunes through prospecting; in slower periods they focus on nurturing existing
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Digital
The Power of Tower
THE PASSING OF A ONCE-GREAT retail chain tends to evoke both pity and awe, like the sinking of the Andrea Doria. So it wasn’t surprising that the news
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Digital
Putting a Price on Naughty or Nice
Santa Claus’ load would be lightened considerably if he ditched the toy-making elves and chose his gifts from Neiman Marcus’ Christmas Book.
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Digital
Web Watch 2.0
SURE, THERE’S A LOT OF buzz about Web 2.0. But no one agrees on what it really means. Some say it’s a new technology. Others, a social movement. Still