Direct Marketing | Print
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Direct Marketing | Print
Seth Radwell Becomes President of Scholastic at Home
Seth D. Radwell has been named president of Scholastic at Home. Radwell will have responsibility for the company’s school continuity marketing program and Back to Basics division.
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Direct Marketing | Print
Loose Cannon: Dance: 10; Looks: 3
Why do bad catalogs happen to good marketers?
The innovative minds at Canada Post, the Canadian mail system, had a good idea: Take a dozen popular catalogers and feature their wares in a single mailer, which would be sent to homes across the Great White North in time for the holidays.
But the innovative minds at Canada Post also had a bad idea: When designing the catalog, let the creative elements be downright ugly.
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Direct Marketing | Print
Chrysler Mails Rebate Offer to 3.4 Million Tire-Kickers
A new direct-mail effort from automaker Chrysler is targeting 3.4 million potential buyers with a $1,000 bonus cash incentive.
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Digital
Sharper Image Sales Off in November
Sharper Image Corp. reported that November sales fell 27% compared to the same month last year.
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Digital
Impulse Marketing Group Acquired
Impulse Marketing Group, an online lead generation and affiliate marketing company focusing on the financial services sector, has been acquired by an undisclosed private buyer.
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Direct Marketing | Print
Loose Cannon: Dance: 10; Looks: 3
The innovative minds at Canada Post, the Canadian mail system, had a good idea: Take a dozen popular catalogers and feature their wares in a single mailer, which would be sent to homes across the Great White North in time for the holidays.
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Direct Marketing | Print
BrandAnimation: Changing the Rules of Engagement
Everyone is talking about customer control, but why does it suddenly seem as if it is an emerging trend whose thirst needs to be quenched immediately?
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Direct Marketing | Print
The Future’s in the Mail
(Direct) If there’s one consistent aspect of direct mail strategy you can count on, it’s this: Everything changes. As consumer and donor tastes shift — and they do, regularly — the tactics used to communicate with them should too.
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Direct Marketing | Print
J.C. Penney Direct Sales Fall in November
J. C. Penney Co. Inc. posted sales of $1.91 billion for November, up slightly from $1.86 billion in the prior-year period.