Direct Marketing | Print

• Direct Marketing | Print

  Loose Cannon: Twelve Quatrains on Four Quarters of 2006

  New Yorker writer Roger Angell steadfastly refuses to resume his once-annual tradition of encapsulating the just-ended year into a series of verses, and readers are poorer for it.

  With a tip of the Loose Cannon derby in his direction, I offer what might have been

• Direct Marketing | Print

  Time magazine Letter: October, 1940

  Dear 1940 Graduate:

  Your class graduated right into the middle of the greatest world crisis in five generations!

  Your are taking your first jobs just when Business is caught in the cross-currents of a war-time boom. You are casting your first ballots

• Digital

  Ready for Syndication Soon?

  RSS may stand for Really Simple Syndication (among other less-descriptive things), but there’s nothing simple about selling the automated Web feed processes

• Data Driven ROI

  Watch Out for the Little Guys

  Sure, many of the big players in direct response have embraced database marketing’s best practices. They’re extending analytic capabilities across all mediums and integrating marketing channels into a single file.

  But they’d better watch their backs: Small and mid-tier companies

• Direct Marketing | Print

  Same Here, Same There

  A customer buys a fire-engine-red sweater from your Web site. Then that person exchanges it at your retail store for something more subdued, perhaps in mauve.

  Is the experience seamless? It should be.

• Digital

  Becoming a Pod Person

  Thank you, Steve Jobs and the iTunes Music Store, for a jump in podcast downloads. The Pew Internet & American Life Project discovered in a recent poll

• Direct Marketing | Print

  Vacation Planning

  Long before travelers pull their suitcases down from the top shelf, RCI Global Vacation Network has begun modeling where they will go. Not on an individual

• Direct Marketing | Print

  Low Tech’s the Ticket

  For all the millions spent on television advertisements last holiday season, comparatively low-tech channels proved most effective in persuading shoppers to patronize specific retailers.

• Direct Marketing | Print

  Let’s Make a Deal

  Grizzard Performance Group posed this question in a recent survey: You’re planning on purchasing a large item, like a TV. After much research, you decide

• Direct Marketing | Print

  Gold Standard

  Sure, many people maintain that the older you get, the better you get. But that doesn’t mean a makeover wouldn’t hurt. Godiva Chocolatier did just that