Direct Marketing | Print
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Direct Marketing | Print
Short Cuts
U.S. Postmaster General Jack Potter has been re-elected vice chairman of the International Post Corp. board.
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Direct Marketing | Print
Study: Women Prefer Direct Mail to E-mail Ads
Direct mail is read by 32% more women ages 25-44 than e-mail advertising, according to the Customer Focus 2007 Direct Mail study conducted by Baltimore-based marketing services provider
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Data Driven ROI
Real Lifetime Value: UTango Awards Buying—and Fidelity
Every marketer, it seems, has a loyalty program for something frivolous. But very few think of life’s basic necessities. So feels one West Coast businessman who has come up with just that: a program that will reward married couples up to $1 million for purchasing over the long term — provided they stay married.
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Direct Marketing | Print
Gold Standard: Godiva Revamps its Marketing Strategy to Attract a Younger Audience
Godiva Chocolatier, to celebrate its 80th anniversary this fall, is updating its direct creative approach, redesigning its retail stores and even revamping its signature gold box with new pieces and packaging.
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Data & Analytics
In the Cards: Do You Have Valentine’s Mailbox Glut?
So, are you the type to obsess over finding just the right card for your sweetie on Valentine’s Day? Or, do you wait until the day before and hope something good is left on the rack at the drug store?
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Direct Marketing | Print
Only Skin Deep: Vermont Country Store Misses the Love Boat
The allegedly Valentine’s Day-themed edition of The Vermont Country Store’s catalog cover promises romance, but delivers liniments and flannels
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Direct Marketing | Print
Thank God I’m Married: A Quick Visit to the Online Dating World
A quick tour of two of the Web’s most popular dating portals have confirmed something I’ve long suspected. If I were alone, I’d be a crazy cat lady, because I don’t think I could take the stress of dating, on- or off-line.
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Direct Marketing | Print
Let Me Count the Ways: A Few More Love Notes
About 189 million roses were produced for Valentine’s Day last year, according to IPSOS FloralTrends.
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Direct Marketing | Print
Appleseeds to Acquire Blair for $173.6 Million
Appleseed’s Topco Inc. a unit of Golden Gate Capital, will acquire Blair Corp. for $173.6 million.
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Direct Marketing | Print
Knife Mailing Backfires for Unilever
Packaged goods marketer Unilever NV/Plc sent knives to 200,000 families in the Netherlands in a direct mail campaign, which resulted in some children suffering injuries, according to wire service reports.