Direct Marketing | Print Archives - Page 381 of 989

DM Shifts Affect ServiceMaster Operations

The ServiceMaster Co. generated $169.7 million in net income, and $3.43 billion in revenue, for fiscal 2006. But while its revenue rose from 2005’s $3.24 billion, its net income dropped from $198.9 million, in part doe to changes in its direct response marketing activities. The fiscal year ended on Dec. 31.

Direct Marketing | Print

Harry and David Reports $270.5 Million in Sales

Net direct marketing sales at Harry and David Holdings Inc. reached $270.5 million for the fiscal year second quarter that ended Dec. 30. This reflects a 4.9% increase compared to the same period last year.

Direct Marketing | Print

Movies Unlimited Cobrands Catalog with Cable Network

(Multichannel Merchant) DVD and video merchant Movies Unlimited and cable channel Turner Classic Movies (TCM) have teamed up for a cobranded catalog. The 832-page catalog sells a broad range of discs, including classics from the ’30s, ’40s, and ’50s, rare B westerns, Japanese animation, and television shows.

Direct Marketing | Print

Rainmaker Systems Reports $48.9 Million in Revenues

Rainmaker Systems Inc. has reported $48.9 million in revenues for 2006, a 52% increase over its $32.1 million in revenues reported for 2005.

Direct Marketing | Print

ChoicePoint Sells Part of Data Compilation Operations

Data wholesaler ChoicePoint has sold part of its public records compilation operations, involving bankruptcy, lien and court judgment records.

Direct Marketing | Print

Mail Stream: A Report on Incoming Direct Mail

Hallmark Flowers & Gifts has mailed a 16-page catalog touting a variety of flower-and-heart-based merchandise, just in time for Valentine’s Day. The catalog promises free shipping for orders placed by a certain date. Omaha Home for Boys has sent out a 6″x 11 1⁄2″ mailer that features a teddy bear on the cover, and teases the address labels freemium on the inside. The package asks the reader to return the “Valentine Wishes from My Heart” – along with a donation. And Bag, Borrow or Steal has mailed a print catalog touting its service, which allows “members” to borrow accessories and then return them.

Direct Marketing | Print

Colorado Lawmaker Wants Do Not Mail Registry

Colorado residents who want to stop receiving unrequested direct mail may get the option to sign up for a state “Do Not Mail” list if a bill slated for proposal in that state’s legislature gains final passage.

Digital

MIVA Cuts Staff to Help Bottom Line

Online ad network MIVA has announced a restructuring plan that will reduce its work force by 20% in the hope of regaining profitability.

Digital

Satellite Nets Settle Trademark Keyword Tussle

Direct-broadcast satellite companies DirecTV and EchoStar Communications, owner of the Dish Network brand, have dropped a pair of dueling lawsuits over the use of their trademarks as search engine keywords.

Direct Marketing | Print

Loose Cannon: Fumbles and Touchdowns from the 30-Second Line

Good show, Doritos and Chevy: Your consumer-generated Super Bowl spots proved the average American is no better or worse than the average agency at generating commercials that sell. Like the agencies, your commercials by and large ignored anything even approaching measurable sales, or collecting prospect information, or even giving viewers a chance to further interact with the brand.

There’s nothing like being screamed at by three hours’ worth of commercials, all of which are trying ever so hard to be memorable. (Didn’t have a chance to view this year’s crop of ads? Most of ’em are available at http://cbs.sportsline.com/nfl/postseason/superads.) If Super Bowl XLI’s radical concept