Direct Marketing | Print
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Direct Marketing | Print
Loose Cannon: Stranger in Paradise
There’s an unlikely figure found along the beaches of Oahu: He stands aristocratically erect, his nose aimed at the heavens as though avoiding the stink of mortals. His Bermuda shorts are black and have a satin stripe along the outside seams. He wears what is probably the only Hawaiian-style shirt with onyx studs in existence.
This is Jeeves, the former AskJeeves.com search engine mascot, in exile.
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Direct Marketing | Print
Adware Firm Settles for $1.5M: FTC
Adware firm DirectRevenue LLC and four of its principals have agreed to settle charges that they used unfair and deceptive methods to download adware onto consumers’ computers and then obstruct them from removing it, the Federal Trade Commission announced last week.
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Digital
Trademark Case against Google May Be Dismissed
A U.S. judge said on Friday he will decide as early as next month whether to dismiss a four-year-old trademark abuse case brought against Google
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Digital
LookSmart Narrows Quarterly Loss
Online ad network and tech platform LookSmart reported a net earnings loss of under $14 million for 2006 on revenue of $48.8 million, an improvement from a loss of $17.8 million on $41.4 million revenue in fiscal 2005.
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Direct Marketing | Print
EchoStar Hangs Up on Retailer for DNC Complaints
Satellite direct broadcast company EchoStar Communications and its Dish Network have terminated their relationship with an independent EchoStar retailer because of apparent violations of Do Not Call restrictions.
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Direct Marketing | Print
Nyer Medical Reports Income Increase
Nyer Medical Group Inc., a medical supplies direct marketer, posted net income of $108,059 for the second quarter, an increase over net income of $98,596 in the prior-year period.
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Direct Marketing | Print
Redcats USA Taps Alliance for DM and Credit Services
Redcats USA has selected Alliance Data Systems Corp. to provide direct marketing and credit services.
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Direct Marketing | Print
More Marketers Taking a First Look at Second Life
(Direct) To its 2.7 million registered users around the world, the virtual reality universe Second Life is a nice place to visit, play and shop for completely digital goods.
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Direct Marketing | Print
Five Dashboards for Direct Marketers
(Direct) As direct marketers vie for a more strategic position at the executive table, they have a mighty weapon: numbers.
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Data Driven ROI
ZIP+4 + 2 = ZIP+6
(Direct) How do you get an entire newspaper chain to improve its targeting? It’s not easy when you own 90 papers, ranging from small weeklies to big-town dailies.