Direct Marketing | Print
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Direct Marketing | Print
Lightbridge Sells Telecom Decisioning for $2.5 Million
Lightbridge Inc., an online payment processing company, has sold its Telecom Decisioning Services business to Vesta Corp. for $2.5 million.
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Direct Marketing | Print
Delia’s Names Feldman CFO
Delia’s has named Stephen Feldman as chief financial officer.
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Direct Marketing | Print
Something Old, Something New: How the Web Revolutionized the Used Book Business
Every direct marketer aims for one-to-one marketing. But searching for one-of-a-kind used and out-of-print books may be more one-to-one than any other Internet business.
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Direct Marketing | Print
Book Report: Blogs and Newsletters are Page Turners for Authors
Sure, taking the time to blog might distract an author from working on his or her novel. But for those with the discipline to maintain a blog or Web site, update it regularly and get their day job done, the Web is a great way to promote their work, says Jeffrey Yamaguchi, online marketing manager, Harper Collins.
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Direct Marketing | Print
A Book in Every Port: A Misspent Youth as a Bookstore Junkie
What spurs you to enter a bookstore, or buy a book? Does a shop have to offer a spiffy loyalty program or deep discounts? Book clubs? Extra foam on your latte?
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Direct Marketing | Print
Blurb Fatigue: Why Are Book Advertisements So Uninspired?
Advertisements for books, such as full-page efforts in newspapers, bear some of the tritest writing one will ever have the misfortune to slap their eyes on. And for marketers, the blurbs in question commit the most egregious sin possible: They don’t sell books.
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Direct Marketing | Print
Green Eggs and URLs: Some Children’s Author Sites Have Character
Which children’s book sites are the hit of the virtual playground, and which need a time out? A quick look at the sites featuring the works of three beloved children’s characters – all magical in their own way – found interactivity, and a bit of monkey business.
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Direct Marketing | Print
I Can’t Put It Down: Just A Few More Pages
Book marketing, from music videos, to podcasts to bookstore tours.
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Direct Marketing | Print
Large Sale Boosts PC Mall’s Fortunes
PC Mall Inc. reported net income of $1.7 million on sales of $295.3 million during fourth-quarter 2006, up from $1.4 million in net income and $261.6 million a year earlier.
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
The National Trust for Historic Preservation offers a test for recipients to determine whether their home is a “Teardown Target”