Direct Marketing | Print
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Direct Marketing | Print
The Thank-You Page Should Say More Than Thank You
Last Thursday I met with our new senior reporter, Sean Donahue, who covers the b-to-b marketing beat for us. He wanted to know best practices for getting more people to sign up for Webinars.
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Direct Marketing | Print
PRC Rate Recommendations Due Out Monday
The Postal Regulatory Commission will announce its recommendations for postage rate hikes to the U.S. Postal Service Board of Governors Monday at 11 a.m.
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Direct Marketing | Print
Brookstone Posts Income, Sales Gains
Brookstone Inc. posted net income of $34.1 million for the fourth quarter, an increase over net income of $23.5 million in the prior-year period.
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Direct Marketing | Print
Penney Earnings Fall in Quarter
J. C. Penney Co. Inc. reported net income of $477 million for the fourth quarter, a 13.4% decrease from $551 million last year.
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Digital
Landmark Acquires Franchise.com
Landmark Communications has acquired Franchise.com for an undisclosed sum.
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Direct Marketing | Print
Meet the Broker: Ed Bello
Today we meet Ed Bello, an ailment list specialist with Lighthouse List Co., Pompano Beach, FL. Bello provides list brokerage services for firms in the healthcare industry, such as Med-Care Pharmacy.
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Direct Marketing | Print
Experian to Pay $300,000 FTC Settlement
Consumerinfo.com, doing business as Experian Consumer Direct, will pay $300,000 to settle Federal Trade Commission charges that ads for its “free credit report” offer failed to disclose adequately that those who signed up would be automatically enrolled in a $79.95 credit- monitoring program.
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Direct Marketing | Print
Henry Schein Posts Income, Revenue Gains
Henry Schein Inc. posted net income of $63 million for the fourth quarter, an increase over net income of $48.6 million in the prior-year period.
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Direct Marketing | Print
Medco Income Rises Nearly 30% in Quarter
Medco Health Solutions Inc. posted net income of $228.8 million for the fourth quarter rose to $228.8 million, a 29.4% increase over $176.8 million in the prior-year period.
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Direct Marketing | Print
YP Corp. Reports Net Profit
YP Corp. reported net profit of $485,000 for the first quarter, compared to a net loss of $327,000 for the prior-year period.