Direct Marketing | Print
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Direct Marketing | Print
Scare Tactics
To the meek, managing content across multiple channels can be a daunting one might even say scary task. But Comcast wasn’t afraid of marketing plans going
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Direct Marketing | Print
Eastern Philosophy
Mounting a successful integrated marketing effort is difficult enough. Throw in the additional hurdle of targeting a segment with a unique language and culture, and you’ve multiplied that challenge. Direct recently talked about creating multichannel campaigns for the Asian-American market with Saul Gitlin, executive vice president for strategic services and new business at New York agency Kang & Lee.
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Direct Marketing | Print
ETF Ad Weaves a Tangled Web
Anybody here remember a certain pseudo-inspirational poster of yesteryear? It read: They said it couldn’t be done. So we didn’t even try. I thought of
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Direct Marketing | Print
Meet the Broker: Tammy Penton
Today we meet Tammy Penton, senior account executive at Lake Group Media Inc. Penton deals primarily with business-to-business lists. She also helps devise and execute mailing strategies for consumer campaigns.
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Direct Marketing | Print
DM Great Bob Stone Dies at 88
Bob Stone, a self-described “depression kid” who co-founded one of the great direct marketing ad agencies and created a standard industry text, died on Monday at age 88. He had been in ill health for some time.
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Direct Marketing | Print
Interpublic Posts Net Income of $69.1 Million
Interpublic posted net income of $69.1 million for the fourth quarter, compared to a net loss of $22.9 million in the prior-year period.
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Direct Marketing | Print
Do Not Mail Bill to Die in Colorado
A proposal to allow Colorado residents to opt out of direct mail is going to be withdrawn, according to wire service reports.
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Direct Marketing | Print
‘Spyware’ Marketer Settles with FTC
An online marketer who allegedly used the allure of “free” music downloads to spread malicious computer code is settling Federal Trade Commission charges he violated federal law.
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Data & Analytics
Eastern Philosophy
(Direct) Mounting a successful integrated marketing effort is difficult enough. Throw in the additional hurdle of targeting a segment with a unique language and culture, and you’ve multiplied that challenge.