Direct Marketing | Print
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Direct Marketing | Print
Enter Here
The goal of lead generation is simple: Get the greatest response from your marketing efforts by offering prospects the ability to contact you in any manner they choose.
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Direct Marketing | Print
East West Goes Postal
East West Magazine will make its subscription-building direct mail debut at the end of this month, offering two free issues as an enticement for the annual
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Digital
Direct Asks
No question Amazon.com. I know, it’s a no-brainer, but they deserve the accolades. The site is well designed, easy to use, their product lines have expanded
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Direct Marketing | Print
Captive Audience, Captive DMers
Earlier this year, guerrilla marketing agency Interference Inc. placed small digital displays of cartoon characters throughout several jumpy, post-9/11
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Direct Marketing | Print
Xanadu Excelsior
At last, a residence for the clueless nouveau riche. The name? Luxuria. The audience? Rubes who want to trumpet as garishly as possible that they have
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Direct Marketing | Print
See-Worthy Mobile Video
Lots of things make mobile video campaigns tricky. Many current phones can’t launch video clips automatically, and many wireless networks can’t transmit
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Digital
Big Ideas for Microsites
Bill Hanekamp is a huge fan of small Web sites. Technically, they’re called microsites small, self-contained Web destinations that are separate from a
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Direct Marketing | Print
Listline
NEW LISTS Whyville.net Numedeon Inc. offers a file of 1.9 million children ages 8 to 15 who registered at the educational Web site Whyville.net. Some
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Direct Marketing | Print
Eastern Philosophy
Mounting a successful integrated marketing effort is difficult enough. Throw in the additional hurdle of targeting a segment with a unique language and culture, and you’ve multiplied that challenge. Direct recently talked about creating multichannel campaigns for the Asian-American market with Saul Gitlin, executive vice president for strategic services and new business at New York agency Kang & Lee.