Direct Marketing | Print
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Direct Marketing | Print
Live From NEMOA: An Association of Friends
The New England Mail Order Association differs from many other DM clubs in that it has always been a very personal organization. And that, said Tim Litle on Thursday, can make all the difference in the world.
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Direct Marketing | Print
Live From NEMOA: Knowing It All is a KooKoo Idea
If you’re a small cataloger, knowing everything about your business — including the little stuff like how to pick, pack and ship things from the warehouse to how to post photos on your Web site — is essential to running your business.
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Direct Marketing | Print
Meet the Broker: Jen Sager
Today we meet Jen Sager, vice president of the domestic division of brokerage accounts at American Name Services. Sager began her list career with the Orem, UT firm about 10 years ago.
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Direct Marketing | Print
Charming Shoppes Direct Sales Fall 5% in Quarter
Charming Shoppes Inc. posted net income of $24.9 million for the fourth quarter, a 30% increase over net income of $19.2 million in the prior-year period.
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Direct Marketing | Print
RR Donnelley Names Two New Top Officers
Mark A. Angelson, CEO and a director at printer R.R. Donnelley & Sons Co., will resign from the firm later this spring. The company’s board of directors named Thomas J. Quinlan III, currently the firm’s CFO, to take both positions, as well as to become president of the company.
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Direct Marketing | Print
ValueVision Ends Fourth Quarter, Year on Strong Note
ValueVision Media Inc. ended its fourth quarter with $3.4 million in net income on $216.7 million in sales, compared with just under $3.4 million in net income and $209.4 million in fiscal fourth quarter 2005.
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Direct Marketing | Print
DMA Financial Services Council Names Honorees
The Direct Marketing Association’s Financial Services Council has selected Wesley D. Protheroe, president and CEO of Germer Life Insurance Co. as its Direct Marketer of the Year, and Wells Fargo Consumer Credit Group as its Company of the Year.
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Direct Marketing | Print
Postal Governors Rebut PRC on Catalog Rates
The U.S. Postal Service Board of Governors (BOG) has challenged the Postal Regulatory Commission on several of its rate recommendations, including those for standard mail flats, or catalogs.
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Direct Marketing | Print
Loose Cannon: Neither Snow Nor Rain Nor Heat Nor The Galactic Empire…
For once, I’m proud of direct marketers’ inaction. Unlike one brand marketer, DMers have avoided taking advantage of a new “new medium.”
The United States Postal Service has teamed up with Lucasfilm Ltd., those fine people who brought us the “Star Wars” sextilogy. Together, they are promoting a soon-to-be released series of stamps featuring characters from these movies. As part of the promotional effort, the Post Office is covering 400 mailboxes around the country with wraps that transform the boxes into R2-D2, a “droid” who resembles a garbage can.
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
Underwear manufacturer Hanes splashed actress Christina Applegate across its most recent catalog, which features a variety of tee shirts, underwear, and other apparel. The Wildlife Conservation Society’s most recent mailing uses a voucher design – a rara avis for a fundraising piece. And Corporate Writer & Editor’s subscription solicitation package promises “More than $500 worth of free stuff inside!”