Direct Marketing | Print
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Direct Marketing | Print
Etsy.com Relies on Word of Mouth to Market Handmade Goods
Shoppers tired of the same old, same old at big box retailers might want to take a look at Etsy.com, an electronic marketplace for small artists and craftspersons.
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Direct Marketing | Print
Ex-Banker Sows Seeds With Online Marketing
After working for more than 25 years in local banks, Paula Fondakowski decided to cash it all in for a different kind of green. Last October, she founded GuscleBerry.com, an online garden and home d
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Direct Marketing | Print
For Better Sales Copy Take a Tip From Zig Ziglar
In his keynotes and recordings, world-class motivational speaker and sales trainer Zig Ziglar often talks about the importance of having meaningful, specific goals. And he’ll drive home his point with the rhetorical question, “What would you rather be in life, a meaningful specific or a wandering generality?”
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Direct Marketing | Print
Tips & Teasers
Microsoft Corp. has unveiled a small-business Internet protocol phone system, code-named Response Point. The new system supports both VoIP and traditional phone lines, and includes a voice-activated user interface. For more information, visit http://www.microsoft.com/responsepoint.
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Direct Marketing | Print
MySpace Sues Former ‘Spam King’ Sanford Wallace
Former self-proclaimed spam king Sanford Wallace is back in the news, this time for being sued by MySpace.
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Direct Marketing | Print
Wine DM Sales Topped $1 Billion in 2006: Study
Consumers purchased $1 billion in wine shipments through direct channels last year, according to a new study.
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Direct Marketing | Print
Tasting New Readers: Wine Spectator Uses E-Newsletters to Reach Vino Lovers
Wine Spectator is hoping a trio of new e-newsletters will help the magazine magazine broaden its reach online and drive new subscribers.
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Direct Marketing | Print
Utah No-E-mail Suit Going to Trial; Registry Stays in Effect
While a Utah court ruling Friday concerning the state
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Direct Marketing | Print
Postmaster: Post Office Will Fight Do-Not-Mail Legislation
More than a dozen states have proposed do-not-mail legislation, said Postmaster General John E. Potter during his address at the National Postal Forum on Monday.
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Direct Marketing | Print
KnowledgeBase Marketing Acquires Majority of DataCore Marketing
KnowledgeBase Marketing has acquired 51% of DataCore Marketing, an analytics, campaign and data management and marketing strategy firm. Jeff Yowell, who founded the firm in 1992, retained the remaining 49%.