Direct Marketing | Print
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Direct Marketing | Print
How Non-DMers Measure Up
It’s easy to see what Canadian consumers got from a recent Bank of Nova Scotia sweepstakes. More than 90 who registered at a special Web site won free
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Digital
Web Video: DIY for the Little Guy
Maybe you’re convinced that Web video is worth your company’s marketing attention because YouTube drew more viewers than all the network TV Web sites
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Digital
CRAZY DUDES
It’s impossible not to watch. A man in a white lab coat, safety glasses and a blissed-out grin stares straight into the camera holding a wooden garden
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Direct Marketing | Print
Unsubscribe? It’s a Matter of Trust
Click here to unsubscribeTo stop receiving this newsletter, reply with in the subject line’To control your preferences, log on to the Web site and go
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Direct Marketing | Print
Cutting Channel Conflict
Channel conflict can be a huge stumbling block on the way to B-to-B integrated marketing success. Here are some tactics that might work for you. Give
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Direct Marketing | Print
Walking on Sunshine
Women’s shoe seller Aerosoles is developing a cross-channel database that integrates customer information from catalog, Web and retail channels. We need
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Data Driven ROI
Met’s CRM Punks Out
I don’t understand it, Sex Pistols frontman Johnny Rotten said after record label EMI, outraged by the band’s behavior, voided its contract. All we’re
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Direct Marketing | Print
Easier Said Than Done
It sounds deceptively simple. To increase business-to-business leads and sales, all you have to do is make four rights: right people, right offer, right
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Digital
Pod Goes the Con
Don’t you hate it when you can’t get to an important convention? Reed Exhibitions’ new podcasting venture will bring the con to you year-round.
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Direct Marketing | Print
Blender Ad Doesn’t Quite Blend
Quick. If you were paging through a magazine and came across this Breville blender ad, what would your impression be in the first five or 10 seconds?