Direct Marketing | Print
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Direct Marketing | Print
Traffix Reports $18 Million in First Quarter Revenues
Traffix Inc. has reported $18 million in net revenues generated from interactive media services for the first quarter ending Feb. 28, reflecting a $1 million increase compared to the first quarter of 2006.
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Direct Marketing | Print
Loose Cannon: Don’t Blame The Messenger, Blame the Recipient
Politicians are ever-so-quick to demonize direct mailers in an effort to win cheap political points. But last week, Brooklyn assemblyman William Colton hit on a novel tactic: He chided his constituents for treating an issue-based mailing as “junk mail.”
The mailing was for a cause that Colton supports – he’s trying to rally opposition to a waste treatment plant within his district.
The piece in question was sent out by the New York City Department of Sanitation. It invited Brooklyn residents to an environmental informational meeting. According to Courier Life Publications, Colton is warning people in his district that the mailer “should not be treated as junk mail but as a ‘call to arms’”.
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
The Kids Wish Network mailed a 4 1/2
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Direct Marketing | Print
Opposition Rises to Utah “Do Not Bid” Trademark Registry
A little-noticed bill passed by the Utah legislature in February will let businesses based in that state enter their trademarks into a state registry and police their use as triggers for search marketing to Utah residents.
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Direct Marketing | Print
Becoming Media Cognostic
At its core, marketing should be in line with customer expectations and experiences, not external, interruptive, or irrelevant. (Irreverent, though, is okay.)
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Direct Marketing | Print
Catalog Group Seeks Rate Hike Delay From PRC
The Coalition of Catalog Mailers Thursday filed a motion with the Postal Regulatory Commission to delay implementation of the new standard mail flat rates.
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Direct Marketing | Print
Melissa Data Acquires Peoplesmith
Melissa Data, a direct mail services firm, has purchased Peoplesmith Software, a direct mail software firm, for an undisclosed sum.
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Direct Marketing | Print
Sharper Image DM Sales Plummet 71% in March
Sharper Image Corp. posted sales of $22.1 million for March, a 45% decline from sales of $40 million in the prior year.
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Direct Marketing | Print
Chase Tops 2006 Acquisition Mail List, Says Mintel
Chase bank sent out the most financial services acquisition direct mail pieces in 2006, with 1.7 billion pieces, according to market research firm Mintel Comperemedia.
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Direct Marketing | Print
Peoples Educational Holdings Narrows Losses
Peoples Educational Holdings Inc posted a net loss of $1 million for the third quarter, compared to a net loss of $3.7 million in the prior-year.