Direct Marketing | Print
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Direct Marketing | Print
U.S. Direct Wine Sales Reach $3 Billion
Is the faltering U.S. economy causing consumers to indulge more frequently in the grape? U.S. wine direct marketers would say yes.
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Direct Marketing | Print
Talbots Filing Details New Loyalty Program, DM Activity
What makes The Talbots Inc.
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Direct Marketing | Print
Meet the Broker: Melissa Marchetta
Today we meet Melissa Marchetta, senior account manager at All That Marketing, who works out of her home office in Phoenix, AZ. A 27-year industry veteran mostly with the now-defunct Names and Addresses Inc., she still sees service as the most important component of her job.
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Direct Marketing | Print
Quebecor To Be Delisted From Toronto Exchange
Quebecor World Inc. will be delisted from the Toronto Stock Exchange. The delisting will be effective at the end of the trading day on April 17.
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Direct Marketing | Print
PostCom Runs Numbers For Summer Postage Discount Program
Never mind the woodchucks: How much mail would a mailer have to mail for proposed summer postage discounts to take effect?
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Digital
Stupid Ad Watch: Best Contextual Link Ever
Stories of contextual advertising gone bad abound on the Internet, an ad for Samsonite at the bottom of a New York Post piece about a chopped-up body found in a suitcase being arguably the most famous example
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Direct Marketing | Print
Talbots Records Half-Billion Dollar Loss In 2008
The Talbots Inc. reported a $560.7 million net loss during its 2008 fiscal year, a significant deepening of the $188.8 million loss it took during 2007. More, along with The Eavesdropper’s Take, follows.
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Direct Marketing | Print
Blyth Blames DM Drop On Consumer Discretionary Spending, New System
During its fiscal 2009, Blyth
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Direct Marketing | Print
Mailers Like Postal Discount Idea, Balk at Timing
While standard mailers generally favor the theory behind the U.S. Postal Service
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
The Container Store touts its