Direct Marketing | Print
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Direct Marketing | Print
CM Listline: A Digital Spin on Insert Media
Traditional Insert Media Programs come in many flavors, like package inserts, ride-along programs and statement stuffers. These programs have been around
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Direct Marketing | Print
Fairytale Brownie’s Magical Fall Mailing Strategy
As for most marketers, the last year or so hasn’t been exactly magical for Fairytale Brownies. Still, thanks to a plan of targeted marketing and budget
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Digital
Marketers Taking Advantage of Phones’ Mobility
Marketers are slowly taking advantage of one particular facet of the mobile phone: It goes just about anywhere. The latest to see the virtue of ubiquity
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Direct Marketing | Print
The Essentials
Study Do a thorough marketing audit of your current and past marketing activities, competitor data, customer and prospect profiling/modeling, and primary
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Direct Marketing | Print
Realtor Promotes Agency With Online Reality Series
Sarah Bandy is a real estate agent in the upscale NYC suburb of Colts Neck, NJ. In The Amazing Race that is today’s market, she wants to be a and she
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Data Driven ROI
In Telemarketing, Don’t Forget the Human Touch
A call my mother-in-law recently received led her to praise yes, you read that right, praise a telemarketer. A rep of the Disabled American Veterans called
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Direct Marketing | Print
Earthlink Focuses on Spotting and Keeping Potential Churners
For Internet service provider EarthLink, silence really is golden. The company regularly analyzes its customers with an eye toward identifying those likely
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Direct Marketing | Print
DM-Style Metrics Can Help Your Branding Efforts Measure Up
It’s no secret that today many brand marketers are taking cues from direct marketers. They’re making their campaigns measurable and discovering the power
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Direct Marketing | Print
In B-to-B, Think Before You Call
In B-to-B, Think Before You Call When the economy goes south, many business-to-business firms immediately head to the phone without any real solid plan.
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Direct Marketing | Print
First-Quarter Sales for Tiffany And Company Lose Luster
Jewelry marketer Tiffany & Co. saw its first-quarter sales drop from $668.1 million a year ago to $523.1 million during the quarter just ended. The company