Direct Marketing | Print
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Direct Marketing | Print
Union Blasts New Royal Mail Privatization Effort
Expected plans to privatize Royal Mail, the U.K.
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Direct Marketing | Print
The Essentials of Performance-Driven Email Design
More than just an expression of your brand or a collection of graphics and text, great email design requires an actionable plan and measurable goals.
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Digital
The Shifting Landscape of TV Advertising—Content (and the Consumer) Are King
While consumers will always love watching video content on large panel high-definition displays, this method of content distribution is in a state of flux.
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Direct Marketing | Print
The Art & Science of Agency Selection
No longer do agencies consistently win business by wining and dining prospects. Instead, marketers complete a more accountable selection process based on past results and measurable successes.
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Acquisition
Second Chances: A Guide to Retesting Files
Life is full of second chances. You may try a restaurant more than once to determine how good their food is. You might see a movie by an actor who was once in a movie you hated. You might even go on a second date with someone even if the chemistry wasn’t there the first time out. So why wouldn’t you retest a file and give it a second chance?
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Direct Marketing | Print
USPS Reports $764 Million Loss for July
The U.S. Postal Service reported a net loss of $764 million for July on revenue of $5.3 billion, according to preliminary reports filed with the Postal Regulatory Commission.
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Direct Marketing | Print
Deutsche Post Acquires Nugg.ad
Deutsche Post has acquired online marketing platform Nugg.ad AG for an undisclosed sum.
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Direct Marketing | Print
Dog Bites Man: A&F Finds Racy Catalog Still Sells
So Abercrombie & Fitch relaunches its highly suggestive catalog/magazine
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Direct Marketing | Print
Urban Outfitters’ CEO Backs Off Catalog Expansion, Embraces Social Media
While direct-to-consumer sales among Urban Outfitters’ three brands jumped during its most recent quarter, a previously announced increase in catalog circulation may not have been the cause of the jump.
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Direct Marketing | Print
Q&A: BlueHornet’s Susan Tull on E-mail Creative
E-mail creative is often considered an afterthought: Take what works on the Website, tweak it a bit for the inbox, and hit the