Direct Marketing | Print
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Direct Marketing | Print
Priming Your Preheaders
You no doubt know the importance of slaving over your subject lines and headlines until you perfect your prose. But you may not be so conscientious when
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Direct Marketing | Print
Mail Drives T3 Motion to New Market
To reach a new market not familiar with its product, stand-up electronic vehicle maker T3 Motion mailed its first direct mail campaign this spring. The
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Direct Marketing | Print
Pull the Trigger on Abandoned Carts
Abandoned-cart e-mail programs in which you send triggered e-mails to visitors who left your site without purchasing the items they’d placed in their
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Data Driven ROI
Stepping Out: Data helps Spring-Green Lawn Care eliminate two-step sales process
The lawn-care industry’s traditional prospecting methods might kindly be deemed convoluted. A potential supplier calls a lead and requests the opportunity
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Data & Analytics
A Marketing Segmentation Primer, “Seinfeld” Style
Marketers always need to think about the segments that have the greatest need for their products. Targeting effectively depends on data and analytics, a concept that Kramer on “Seinfeld” could have applied to marketing the Bro.
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Direct Marketing | Print
Carper Bill Would Cut Mail Delivery Day
Sen. Tom Carper (D-DE) has introduced a bill that would eliminate Saturday mail delivery and give the U.S. Postal Service greater leeway to close post offices as well as relieve certain obligations to pay retiree health costs.
One key provision of this bill would give the USPS authority to reduce delivery frequency to five days a week, down from the current six.
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Acquisition
The Seven Basics for Success Using B-to-B Lists
Think you know just about everything there is to know about using business-to-business lists to generate new customers? Maybe you do. But some marketers, in their enthusiasm for implementing the most cutting-edge tactics, might be overlooking the basics.
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Direct Marketing | Print
Coldwater Creek’s Investment In Direct Pays Off
Apparel marketer Coldwater Creek, which had pulled back on its direct response marketing spending during 2008 and 2009, has come back to the fold. The company sent out roughly 11.7 million catalogs during its most recent second quarter, a 23% boost from second-quarter 2009.