Direct Marketing | Print
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Direct Marketing | Print
Direct Mail Scratch Cards Promote Daily Deal Website
Online daily deal website Bare Deal (http://www.baredeal.com) is using good old fashioned direct mail to attract users to take advantage of offers from Chicago-area businesses.
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Digital
Acquisition Spending, Direct Mail on the Rise: Winterberry Report
Whether the check is in the mail is debatable, but marketers are increasingly writing checks for direct mail according to Bruce Biegel, managing director of Winterberry Group.
Winterberry’s Outlook 2011: What To Expect In Digital & Direct Marketing reports that mail as an ad medium has seen a resurgence of late, and will continue to do so.
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Direct Marketing | Print
Chief Marketer Listline
Chief Marketer and NextMark offer you a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · …
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Direct Marketing | Print
Datacard Quality on the Upswing
Fifteen list management companies vastly improved the quality of their datacards during the fourth quarter, according to NextMark.
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Direct Marketing | Print
Mobile Video Ads a Growing Interest for Brands: Study
No one’s claiming that the third screen will be viewers’ first choice for video any time soon. But according to the latest quarterly report from mobile ad network Rhythm NewMedia
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Direct Marketing | Print
Broker Roundtable: What’s the Biggest Threat of 2011?
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What does the list industry see as its greatest competitive threat in 2011?
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Direct Marketing | Print
How Do You Audit Your Data?
Dealing with a service bureau can be pretty scary. It involves a great deal of trust. Did they select the “right” names? Were a high percentage of the duplicates identified? How do you ever really know?
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Direct Marketing | Print
DM Hiring Strong, Pay Cuts, Bonuses Being Reinstated
Agency staffing levels are on the rise, according to the most recent direct marketing employment survey from Bernhart Associates.
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Data Driven ROI
ASPCA Cuts Churn By Updating E-Mail Addresses
Never mind the dog: One animal-focused organization has generated a donation by cleaning up after its donors.
“People can change email addresses as easily as they change their socks,” says Debbie Swider, emarketing director at ASPCA, adding that the organization’s procedure for updating contact information isn’t as efficient as it could be.
As a result, the ASPCA saw an 18.5% churn rate within its email file, somewhat higher than the 17% standard for nonprofits, according to 2010 research from M+R Strategic Services and NTen.
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Data & Analytics
Search Wins the Prospecting Case for B-to-B Law Firm
A Southern California law firm specializing in business employment law has seen a 200% ROI from a search engine marketing effort designed to attract new clients.