Digital
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Acquisition
What are You Doing Wrong—and Right—on Social?
Four Harvard Business School marketing experts dissect social media missteps and
lessons learned, as well as what brands are doing right. -
Data & Analytics
Q&A: Steve Kozek on GE Capital’s Financial Marketing Challenges
At LeadsCon’s B2B Connect to Convert last month, Steve Kozek of GE Capital shared ideas about how his organization optimizes B2B data and content.
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Acquisition
How Lay’s Do Us a Flavor Stays Crisp Year After Year
Pepsico’s senior director of marketing, Sarah Guzman, shares the recipe for the Lay’s Do Us a Flavor campaign’s long-running success.
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Digital
Can Your Customers Count On You in a Hurricane?
As a nation we’ve been fixated recently by several catastrophic hurricanes. For those at a distance it seems like an overwhelming human crisis. But it’s also a business crisis.
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Acquisition
Catch Up with the Most Widely Read Articles from August
In case you missed them, here are the top 10 most widely read
B2C August articles from ChiefMarketer.com. -
Acquisition
Are You Profiling Your Customers?
Brands looking to personalize experiences shouldn’t build them based on
personas; they could risk losing their most loyal customers. -
Digital
3 Advanced SEO Tactics Your Competition Doesn’t Know
Eighty-percent of all web traffic begins with a search. Here’s three SEO tactics your competition probably hasn’t caught wind of yet.
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Acquisition
Building Winning Webinar Programs
Marketers face numerous challenges when it comes to creating successful webinars, including limited resources, content and speakers, as well as determining what topics will really resonate with prospects.
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Demand Gen
B2B Millennials Place Value on Relationships: Survey
Think B2B Millennials don’t matter? Think again: a new survey from Heinz Marketing and SnapApp shows Millennials are influencing and making B2B purchasing decisions.
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Acquisition
30-Days of Prizes is Big Win for Dremel
For Dremel, the American brand of power tools, hosting a 30-day promotion packed with prizes is a way to build consumer engagement on a daily basis.