Digital
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Digital
MSN AdCenter Shows Search’s Targeted Future
As usual, the recent Search Engine Strategies conference held earlier this month in Chicago went heavy on the new: new ways to integrate search with video, podcasts, and phone sales, new ways to use mapping in local search, and new applications for tagging and community-gene4rated content. But one of the best attended sessions offered to lay out the ways in which search advertisers can get some of the capabilities that many offline advertisers already have
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Digital
Answers.com Offers Just the Facts
In the latest nod to the power of the Web community, Yahoo! last week launched Yahoo! Answers, a service in which seekers can pose questions that are too complex for simple search engines and get their answers from actual human beings
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Digital
The Science (and Art) of Web Analytics
For better or worse, the Web is perhaps the most infinitely measurable marketing medium we
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Digital
Surveying the Search Landscape
Search advertisers are becoming increasingly hungry for competitive intelligence. As paid search takes its place alongside more traditional marketing media, players feel the need for a comparative tool such as radio’s Arbitron or TV’s Nielsen ratings: something to indicate how well, or how poorly, your campaigns are being viewed—and how that performance stacks up to your rivals’ efforts.
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Digital
SEM Beefs Up Online Sales for Omaha Steaks
You might not think of a beef retailer as a hotbed of advanced technological thought. But Nebraska-based Omaha Steaks can lay claim to being at the forefront of a number of trends in both marketing and technology. As the Table Supply Meat Company, they began shipping their corn-fed beef to the nation
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Digital
Attention, Shopping Searchers!
The dot-com era has to answer for a lot of crimes against the
English language, including making the word -
Digital
Vivisimo and the Art of the Cluster
In the view of Raul Valdes-Perez, CEO of search engine Vivisimo, most search engines aren
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Digital
One Fifth of Online Buyers Drive Most of the Sales: Nielsen
Eighteen percent of online buyers account for 46% of online spending, according to a report published yesterday by Internet audience measurement firm Nielsen//Netratings.
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Digital
Content Rules in Contextual Advertising
Search engine marketing (SEM) has grown into an industry poised to earn a projected $10 billion in 2006 because it does a particularly good job of delivering the right ads to the right viewers. And it can do that because it has a search term to use as a targeting tool; if you