Digital
-
Demand Gen
B2B Content Marketing Success Improves: Survey
Nearly 65 percent of B2B marketers feel their content marketing programs are more successful than a year ago, according to a new survey.
-
Acquisition
Social Media Most Used Channel to Activate Sponsorships: Report
The relatively low cost and high engagement rates make using social media
to activate sponsorships an attractive channel. -
Acquisition
Fake Influencers are Grabbing Headlines: How to Hire Trustworthy Influencers
This in-depth article teaches us why influencer marketing works
and how to vet influencers to ensure legitimacy. -
Acquisition
Gatorade Settles with California Over Dissing Water in Mobile Game
Gatorade agreed to pay $300,000 to settle a complaint that it made misleading statements
about water in a videogame it developed for teens and young adults. -
Acquisition
Data, Warm Cookies and Capturing Digital Media: Hilton’s Global Marketer
Hilton Global Marketing VP H. Stuart Foster shares insight on the three digital strategies used to deliver the Your Warm Cookie Awaits campaign.
-
Acquisition
Clorox Says Clean is “An Idea” in New Short Films
Clorox is using short films as a way to push a more human message,
that using its products can bring about emotional change. -
Demand Gen
Webinars Engage Prospects for Iron Mountain and Recall
Webinars helped record management firm Recall educate customers and prospects, increasing brand positioning in a competitive space.
-
Demand Gen
Content Creation Tops List of Needed Marketing Skills
Content creation and amplification factor high in the top 20 job skills marketers are looking for, according to Upwork.
-
Acquisition
What are You Doing Wrong—and Right—on Social?
Four Harvard Business School marketing experts dissect social media missteps and
lessons learned, as well as what brands are doing right. -
Data & Analytics
Q&A: Steve Kozek on GE Capital’s Financial Marketing Challenges
At LeadsCon’s B2B Connect to Convert last month, Steve Kozek of GE Capital shared ideas about how his organization optimizes B2B data and content.