Digital
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Digital
Answers.com Offers Just the Facts
In the latest nod to the power of the Web community, Yahoo! last week launched Yahoo! Answers, a service in which seekers can pose questions that are too complex for simple search engines and get their answers from actual human beings
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Digital
The Science (and Art) of Web Analytics
For better or worse, the Web is perhaps the most infinitely measurable marketing medium we
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Digital
Surveying the Search Landscape
Search advertisers are becoming increasingly hungry for competitive intelligence. As paid search takes its place alongside more traditional marketing media, players feel the need for a comparative tool such as radio’s Arbitron or TV’s Nielsen ratings: something to indicate how well, or how poorly, your campaigns are being viewed—and how that performance stacks up to your rivals’ efforts.
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Digital
SEM Beefs Up Online Sales for Omaha Steaks
You might not think of a beef retailer as a hotbed of advanced technological thought. But Nebraska-based Omaha Steaks can lay claim to being at the forefront of a number of trends in both marketing and technology. As the Table Supply Meat Company, they began shipping their corn-fed beef to the nation
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Digital
Attention, Shopping Searchers!
The dot-com era has to answer for a lot of crimes against the
English language, including making the word -
Digital
Vivisimo and the Art of the Cluster
In the view of Raul Valdes-Perez, CEO of search engine Vivisimo, most search engines aren
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Digital
One Fifth of Online Buyers Drive Most of the Sales: Nielsen
Eighteen percent of online buyers account for 46% of online spending, according to a report published yesterday by Internet audience measurement firm Nielsen//Netratings.
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Digital
Content Rules in Contextual Advertising
Search engine marketing (SEM) has grown into an industry poised to earn a projected $10 billion in 2006 because it does a particularly good job of delivering the right ads to the right viewers. And it can do that because it has a search term to use as a targeting tool; if you
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Digital
When Bots Don’t Come Crawling, Try Paid Inclusion
Next time you duck into the corner convenience store or bodega to get a pack of gum and a lottery ticket, take a look around. All that equipment, from the shelves to the security mirrors and from the pricing gun to the