Digital
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Digital
Attention, Shopping Searchers!
The dot-com era has to answer for a lot of crimes against the
English language, including making the word -
Digital
Vivisimo and the Art of the Cluster
In the view of Raul Valdes-Perez, CEO of search engine Vivisimo, most search engines aren
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Digital
One Fifth of Online Buyers Drive Most of the Sales: Nielsen
Eighteen percent of online buyers account for 46% of online spending, according to a report published yesterday by Internet audience measurement firm Nielsen//Netratings.
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Digital
Content Rules in Contextual Advertising
Search engine marketing (SEM) has grown into an industry poised to earn a projected $10 billion in 2006 because it does a particularly good job of delivering the right ads to the right viewers. And it can do that because it has a search term to use as a targeting tool; if you
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Digital
When Bots Don’t Come Crawling, Try Paid Inclusion
Next time you duck into the corner convenience store or bodega to get a pack of gum and a lottery ticket, take a look around. All that equipment, from the shelves to the security mirrors and from the pricing gun to the
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Digital
Local Search Swerves to Express Lane
You can tell the local search market is heating up by the amount of attention it
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Digital
Livedoor Acquires Innovation Interactive
Livedoor, a Japanese Internet marketing company, has acquired Innovation Interactive, a US-based search engine marketing firm, for an undisclosed sum.
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Digital
Free Google Service Helps Watch Your Words
There Google goes again, applying its special blend of category-disruptive dynamite to another part of the search marketing industry. This time the explosion has occurred in the Web analytics arena, with an announcement by the Mountain View CA-based engine that it will let Web advertisers and the Web publishers in its AdSense network access some basic Web tracking tools for free.