Digital
-
Digital
Monkeys Spots Get Viral (But in a Good Way!)
For some of the 90 million people who watched the Super Bowl, the game was essentially over when the losing Seahawks punted with six and a half minutes to go. Others considered the event wrapped on Sunday night, when the nacho crumbs were swept from under the sofa cushions, or Monday morning, when the office pool winnings were paid out. But for some people, Super Sunday kept on going for hours and even days. That includes the folks who surfed over to the Web site of CareerBuilder.com on Monday because of the company’s two high-profile 30-second spots during the game.
-
Digital
MSN Tries to Buy Some Love
All you compulsive players who can’t resist scratching off those fast-food game cards, take note. MSN Search has just launched an instant giveaway that gives users the chance to snag some swag for doing something MSN hopes they’ll soon be doing anyway: searching the Web with MSN.
-
Digital
A Look behind the Online Ad Numbers
The rise of online marketing has brought trailing after it another corresponding increase
-
Digital
Podcast Networks Are Coming into Bloom
Those with a scholarly bent probably got tipped that podcasting was big-time in December, when the New Oxford American Dictionary named
-
Digital
Kanoodle Offers Cookies and a Slice of the Pie
If you pressed them, most bloggers would probably say that they maintain their online Web diaries primarily as a labor of love. Most of the 28.3 million blogs now out there grew out of someone
-
Digital
SuperPages, Ten Years After
The Internet passed one of those mini-milestones in January when SuperPages.com, the online directory and search service owned by Verizon, celebrated its tenth year of doing business on the Internet.
Like most ten-year-olds, the company used the occasion to hold a party at its Texas headquarters. Unlike most ten-year-olds, it also took the time to speak with SearchLine about where it
-
Digital
The SEM Opportunity Curve
As marketers know only too well, TiVo, blogs, iTunes, and other innovations have put control of media consumption firmly in the hands of consumers. Our former “marketing targets” now have the wheel and are navigating their own path from awareness to purchase.
-
Digital
Google’s Catch-and-Release of a Few Black Hats
Google made a couple of high-profile spam arrests in the last week, blocking the German Web sites for automaker BMW and office-product manufacturer Ricoh from its search index for a few days after it detected the sites using spam techniques. But at press time, the freeze-out is over.
-
Digital
Once Again, Super Bowl Ads Sidelined Search
Super Bowl XL may have broken records in everything from viewership to ad costs to Kelly Herndon